Partnerships & new work

Wageningen University & Research (WUR) chooses iO as strategic partner 

WUR and iO partner to launch an efficient, future-proof digital platform, streamlining content and optimising brand experience. 

WUR has awarded the tender for developing and maintaining its digital content platform to blended agency iO. ​ ​ ​ 

WUR aims to attract new students and recruit research assignments from the business community with the wur.nl platform. The organisation wants to create a personalised environment that promotes interaction and collaboration between different target groups. ​ 

Blending expertise for strategic partnership 

WUR has a strategic partner in the blended agency iO for this complex assignment. With a quality score of 96%, iO’s expertise was definitive in a competition with four other agencies. After all, iO has a proven track record in the efficient setup and future-proofing of complex web content systems and has the in-house skills to support WUR and their content team. 

Jaap Willem Hoogenhout - Client Service Director, iO: ​ 

"At iO, we are proud to work as a partner with WUR. Our experts are ready to collaborate across disciplines and build a strong content platform using technology, marketing, and creativity. We look forward to taking the first steps with the WUR team." -

The contract has an initial term of three years, with five possible annual extensions. 

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​*photo: Guy Ackermans

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

 

About Wageningen University & Research (WUR) 

Wageningen University & Research is a leading international knowledge institute in the field of healthy food and the living environment. With a strong focus on research and innovation, WUR contributes to the development of sustainable solutions for global issues. www.wur.nl

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photography: Guy Ackermansphotography: Marte Hofsteengephotography: Marte Hofsteenge

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About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

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www.iodigital.com