Six iO experts nominated for AI100 2027
Six iO experts have been shortlisted for the AI100 2027, making iO one of the most strongly represented organisations on the list. The nominations underscore iO's growing role as an AI-native partner helping organisations successfully deploy AI. The AI100 2027 is determined by research from MediaTest, which also forms the basis for Marketing Report's M100 lists in the Netherlands.
Marketing Report has announced the nominees for the first edition of both the AI100 2027 and the DigitalAgency100 2027. Six iO experts are nominated for the AI100, a new list mapping the 100 most influential professionals in AI within the Dutch media and marketing industry. The shortlist includes Raymond Muilwijk, Jori Regter, Gijs Besselink, Carsten de la Fonteijne, Friso Geerlings, and Younes van Ruth. The AI100 focuses specifically on AI expertise within the media and marketing sector and appears for the first time this year.
From AI experimentation to AI implementation
Brands and organisations today want to move beyond experimenting with AI. They're looking for ways to create tangible impact on marketing, content, and customer experience through technology. This requires not only technological expertise, but also people who connect strategy, creativity, and execution. That's precisely where these iO experts make the difference.
Expertise that makes the difference
The six nominees represent the breadth and depth of iO's AI expertise and are visible proof of a broader movement within iO. Together with more than 2,000 experts across 12 European campuses, they're building AI solutions every day that help organisations move forward. iO deploys this expertise for more than 1,500 brands, including Audi, Brussels Airport, Efteling, Philips, and AkzoNobel.
Additionally, iO has been nominated as one of the most influential digital agencies in the DigitalAgency100 2027, with the following colleagues: Mark Snijders, Clarissa Filius, Collin Seyger, Justin van Tol, Sebastiaan van Bergen, Rachel Vermeulen, Brian Hirman, and Pieter Janssens. The DigitalAgency100 annually maps the most influential professionals within digital agencies.
The final winners will be announced on 1 December 2026 during the M100 Event at Stadsschouwburg Utrecht.
More information
Media contact
For interview requests or additional information, please contact:
