ODIV joins iO, strengthening AI-native performance marketing expertise
Utrecht, October 2026 — ODIV, a leading Utrecht-based online marketing agency specializing in performance marketing, is joining iO and becoming part of Campus Utrecht. This move strengthens iO’s position as an AI-native partner in Design, Marketing & Technology and further expands its performance marketing expertise.
Accelerating AI-driven marketing
Performance marketing is one of iO’s key growth pillars. With the arrival of ODIV, iO takes a concrete step in that direction: adding 22 specialized experts who strengthen the proposition and help clients accelerate in marketing, performance, AI, and technology. Together, iO and ODIV see great opportunities in enabling clients to excel in a market where AI is rapidly changing the rules of the game.
Choosing iO feels like a very logical and exciting next step. We retain our autonomy and agility as a boutique agency, but now combine that with iO’s vast knowledge and AI innovations, such as the iO Bonzai platform. The personal connection was the deciding factor for us. It quickly became clear that we share the same values and approach things in exactly the same way. This allows us to make an even greater impact for our clients together." Joost Fromberg, Managing Director, ODIV
ODIV joining us directly strengthens our performance marketing proposition. The deep expertise of ODIV’s specialists will further bolster our positioning, both with our clients and within our internal teams. I look forward to the cross-pollination and collaboration." Rachel Vermeulen, Country Director iO
Best Small Digital Marketing Agency
This year, ODIV ranks number one in the Emerce Top 100 in the 'Small Digital Marketing Agency' category, a recognition that underscores the agency's quality and impact. For the time being, ODIV will continue to operate under its own name as 'ODIV part of iO'.
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About ODIV
ODIV is a Utrecht-based online marketing agency specializing in performance marketing. Known for its results-driven approach, the agency tops the Emerce Top 100 list as the best small digital marketing agency.
About iO
iO is an AI-native partner in design, marketing, and technology, with over 2,000 experts across 13 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. We help more than 1,500 organizations across Europe build digital experiences that drive growth. We bring together specialists in design, marketing, and technology as a single team to create experiences that truly matter.
Media contact
For interview requests or additional information, please contact:
Roel Van Aelst
