CW26: the marketing conference giving marketers the reins in a changing landscape
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On Thursday 12 November 2026, the 14th edition of the Content Marketing & Web Editing Conference, CW26, will take place at Jaarbeurs Utrecht. With a theme that gets straight to the heart of what marketers face every day — Who’s in control of the content? — and leading speakers including Elke Geraerts and Ben van der Burg, this year’s edition promises to be another unmissable event.
Who’s in control of the content?
Het marketinglandschap verschuift sneller dan ooit. AI schrijft mee aan content, The marketing landscape is changing faster than ever. AI is becoming part of the content creation process, search engines are giving way to AI-powered search, and hyper-personalisation is moving from promise to everyday practice. At CW26, marketers will get more than abstract visions of the future. They’ll gain practical insights and actionable tools to take control of these changes themselves. The question is no longer whether you can keep up with what’s changing. The question is whether you’re truly in control of it.
Three storylines, one conference
CW26 is built around three content tracks addressing the biggest challenges facing today’s marketers.
From AI experimentation to AI impact. AI not as a standalone tool, but as an integrated layer that strengthens the entire marketing operation — delivering measurable results rather than empty promises.
From reach to personal impact at scale. What hyper-personalisation can really deliver today, which skills and tools make the difference, and how to connect it all with marketing automation.
From being present to being recommended. Taking control of a shifting channel mix: social in 2026, being discovered in a world of AI search and GEO, and building an approach that will still work two years from now.
A proven track record
CW26 is the 14th edition of the conference. All 13 previous editions have sold out. The conference receives an average rating of 8.4 out of 10, and 80% of attendees would recommend it to colleagues.
CW26 is an initiative by iO, an AI-native partner in marketing and technology and one of Europe’s leading digital companies, with more than 2,000 experts across five countries.
The full programme for CW26 will be announced soon.
The Super Early Bird ticket price is available until 15 September 2026.
More information and tickets are available at congreswebredactie.nl.
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Media contact
For interview requests or additional information, please contact:
Roel Van Aelst
