Utrecht mobility organisation Goedopweg chooses iO as its permanent digital partner

First on the planning: the construction of a digital (B2B) platform for Goedopweg, aimed at promoting sustainable mobility.

Rotterdam, 1 November 2022 — After a thorough tender process, including written plans, presentations and pitches, the Utrecht mobility programme Goedopweg has chosen end-to-end agency iO as its new, permanent digital partner. First on the planning: a digital platform for Goedopweg, focused on sustainable mobility.

Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility. Hybrid work plans for employees, or the purchase of electric bicycles by organisations? With an ambitious digital presence, Goedopweg encourages companies to go greener, reduce the crowds on Utrecht's roads and keep commuters happy.


Anna Docter, Online strategist at Goedopweg, looks to the future with optimism:

"The iO team scored a well-deserved ten throughout the tender process and impressed with the concept, feasibility, creativity and vision of a collaboration. We are convinced that – ​ partly thanks to their experience – they know how it’s done and that’s what Goedopweg is looking for in a digital partner in this phase."

iO Art director Mark Vogelaar sees the new website of Goedopweg as an important inspiration.

"With this digital medium, we really want to provide evidence in support of sustainable mobility: think of relevant figures, cases and facts. Many decision-makers simply do not have the information to convince and to be convinced themselves. We also want to inspire companies to tackle mobility challenges with Goedopweg, precisely by keeping the user's perspective central helped by the potential of data."

About Goedopweg

Goedopweg makes the busy Utrecht region more accessible and more liveable. With innovative and practical solutions, they make traffic and mobility more sustainable and thus actively contribute to a healthy future. Goedopweg is a collaboration between the municipalities of Utrecht, Amersfoort, the province of Utrecht, Rijkswaterstaat Central region, and the Ministry of Infrastructure & Water Management.

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and continue to provide future-proof growth.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.