iO launches third season of Table Talks: exclusive roundtables

Blending experiences, inspiration and expertise for future success

26/03/2025

iO announces the launch of the third season of Table Talks with the theme "Experience is Everything." This series of exclusive dinners begins in March and brings together influential business leaders from various sectors to share today's digital challenges, best practices, and insights in an open and informal setting.

The power of customer experience

This year's theme, 'Experience is Everything', explores how truly customer-centric organisations at the iO TableTalks are, how they handle controversies surrounding major social platforms, what the impact of digital innovations like Generative AI and Agentic AI is (or will be), and how these developments influence collaboration between clients and agencies.

Brian Hirman, Table Talks Host and Group M&A Director at iO:

"Customer experience has become the ultimate competitive advantage. The Table Talks offer a unique opportunity for business leaders to learn how other organisations are tackling this challenge. Our guests not only gain valuable insights but also build a network with C-level participants who face similar challenges."

Over the past two years, over 160 CEOs, CMOs and CIOs from companies including ING, Lidl, Telenet, A.S. Watson, Renewi and Rabobank have already participated in around 20 dinners. These roundtable discussions focused on 'Authenticity in the digital age' and 'No future without a past'.

The first Table Talk of the new season will take place on 26 March 2025 at the iO campus in Antwerp, followed by gatherings at various iO campuses in the Netherlands, Belgium, Sweden and Denmark.

More information about the iO Table Talks: iodigital.com/tabletalks.

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com