TotalEnergies Power & Gas Belgium chooses iO as digital marketing partner
Major energy player in the Belgian market counts on iO for sustainable digital growth
TotalEnergies Power & Gas Belgium and iO are joining forces to boost the electricity and gas supplier's performance marketing and drive greater digital growth. Through this partnership, the energy provider is placing its trust in iO as its digital partner to strengthen its position in the Belgian energy market.
"We were looking for a partner with solid foundations and experience in the energy sector that would integrate seamlessly with our own marketing team," says Dirk Biesmans, Performance Marketing and Sales Manager at TotalEnergies Power & Gas Belgium. "iO won us over with their market knowledge, hands-on approach and proven expertise in digital marketing – from creative interpretation of concepts and strategic campaign deployment to efficient media buying. What really sealed the deal was the iO team's enthusiasm and their willingness to challenge the status quo, work closely with our teams, and proactively bring fresh thinking to the table.”
The iO team of senior specialists is embedded within the TotalEnergies Power & Gas Belgium team, enabling more efficient collaboration and knowledge sharing. The partnership focuses on six core areas, ranging from strategy and planning to creative production, consultancy, knowledge sharing, media management, and reporting.
"We're incredibly proud that TotalEnergies Power & Gas Belgium has placed their confidence in us to support them in their continued digital growth," says Marco Merola, Marketing Communication Director Belgium at iO. "We're looking forward to working side by side with our marketing expertise and constructively critical approach towards the sustainable energy future they're pursuing."
About TotalEnergies Power & Gas Belgium
TotalEnergies Power & Gas Belgium supplies electricity and gas to households and businesses and is the 4th largest player in the Belgian market. The company supplies green and Belgian electricity to the majority of its domestic customers. Additionally, TotalEnergies Power & Gas Belgium supports its customers in their own energy transition and in managing their energy consumption. With the Power & Gas app, customers can easily manage their energy through detailed monitoring with personalised tips to save even more.
More information about TotalEnergies Power & Gas Belgium's activities, services and products can be found at totalenergies.be.
About iO
iO is one of Europe's top leading digital agencies. Founded in 2005. Home of ambitious people, organisations and brands.
The agency delivers marketing that performs, content that connects, and digital platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations. With over 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, iO serves clients both locally and internationally.
iO partners with brands including Audi, Brussels Airport, Efteling, Eneco, Fiberklaar, and Husqvarna to transform their digital experiences. iodigital.com
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