Plopsa and iO join forces to create magical digital experiences
New digital ecosystem aims to exceed visitor expectations.
July 1, 2024
Plopsa, the brand that gives both the young and the old the time of their lives in its theme and water parks, has recently chosen iO, a leading agency in the field of technology, data and marketing, as its strategic partner. Together, they will create a new digital ecosystem that offers all Plopsa visitors an unforgettable experience.
It is no secret that Plopsa is increasingly focusing on experience. In order to digitally enrich this experience for their 3.5 million visitors per year, Plopsa has chosen iO as its long-term partner. Under the motto 'Experience is everything', iO designs digital brand experiences that resonate throughout the entire ecosystem and stimulate customer loyalty.
Tom Van Mierlo, Strategy Director at iO, says:
"Over the past 25 years, Plopsa has grown into a market leader in the recreation sector. We are honoured to support this established brand in achieving their digital ambitions. Our teams are looking forward to using their expertise in strategy, technology, data and marketing to strengthen and innovate Plopsa's digital ecosystem in a future-proof way."
The experience starts at home
Plopsa and iO want fans of the Plopsa parks to experience the excitement and anticipation long before their visit, including when they search for information and book their visit or stay on their computer or smartphone.
To this end, they started by setting up a new, accessible, open Plopsa.com platform that brings together crucial content, order widgets and data from the various themes, water parks, and accommodation options.
An exceptional theme park experience
The second phase will fully integrate all functions, apps, microservices and online systems on the new platform. After all, the new Plopsa platform is the core of an ecosystem that, from the very first click, takes visitors on a rollercoaster ride to a great customer experience. Every digital and strategic development in the Plopsa group to make visitors and guests feel at home is created by iO to ensure that the platform is part of the exceptional experience.
That is why, alongside technological and data expertise, iO’s strategic and marketing experts have outlined a digital strategy for the future. Together, they will expand the online digital platform into an ecosystem of services, tools, and apps that provide visitors with an extraordinary customer experience. iO is also working with Plopsa on a B2B strategy to grow the group further and strengthen their brand.
Xavier Verellen, Head of Commercial at Plopsa :
"Our ambition is to position Plopsa as a leading European experience brand, consciously focusing on offering our visitors a complete and unforgettable experience. The digital experience is indispensable in this, and the collaboration with iO enables us to realise and strengthen this digital dimension."
Looking to the future together
The Plopsa and iO teams are working together in sprints to complete the first phase of this ambitious project by the beginning of 2025. Visitors can look forward to a magical digital world where iO and Plopsa’s values unite.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Plopsa
Plopsa, the theme parks division within Studio 100, currently has 8 parks in its portfolio. The Plopsa parks combine the magic of the Studio 100 characters, among others, with the fun of many top attractions in a unique, themed environment. The parks welcome more than 3.5 million visitors a year. The majority of the activities are located in Belgium with two outdoor parks, Plopsaland De Panne and Plopsa Coo, the indoor theme parks Plopsa Indoor Hasselt and Plopsa Station Antwerp and the themed water amusement parks Plopsaqua De Panne and Plopsaqua Landen-Hannuit. In addition to the theme and water parks, Plopsa also offers accommodation in the Plopsa Hotel with 117 rooms and Plopsa Village with 55 villas and 24 chalets. The Plopsa Group is also active internationally. For example, the company manages the indoor park Plopsa Indoor Coevorden in the Netherlands and the German theme park Holiday Park. plopsa.be
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