Performance agency iValue joins Intracto Group

With the acquisition of iValue, Intracto Group continues to focus on the growth area of performance marketing.

The iValue team consists of 25 experts in the fields of online marketing, content, user experience, research and analysis. Some of iValue’s clients include Destiny, Acerta, OZ, AXA Partners, Alken Maes, Wolters Kluwer and Graydon.

User research, UX and performance marketing expertise grows strongly

With a strong team of 25 experts, led by Wim Berghmans and Jacob Eeckhout, Antwerp-based iValue has built up an attractive portfolio of competencies and clients over a period of 10 years. Wim and Jacob will join Intracto Group together with their team.

Wim Berghmans, co-CEO iValue: “Admittedly, we mirrored Intracto Group a bit. Their philosophy of unburdening clients full service is completely in line with how we see things. As an agency, you can help your clients better with a broad team of digital experts”.

Jacob Eeckhout, founder & co-CEO iValue: “Joining Intracto Group means a huge step forward in our growth strategy. Not only for our customers, but for our team as well. On the one hand, we can now deploy our expertise on an even larger scale and on the other hand, we can offer our clients an even wider range of possibilities and in-depth expertise. 

Our knowledge in analysis & research, user experience and performance marketing will immediately be of added value to Intracto Group. Together with the other agencies, we are more than ready for that acceleration”.

Antwerp Campus in full development

Pieter Janssens, CEO Intracto Group: “With Intracto Group, we build campuses where we bring together talent from multiple disciplines. Each campus is, in addition to a working place, a vibrant environment where knowledge and talent come together. This translates into many knowledge sessions, events, guest lectures, training courses and so on.

With Intracto Group, we always focus on 5 domains: strategy, creation, content, marketing and technology. With the acquisition of iValue, we are strengthening our campus in Antwerp to assist clients with both specific needs and end-to-end issues.”

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.