People at the heart of the 12th Content Marketing & Web Editing Congress

The human factor in content: navigating AI and technological advancements

The Content Marketing & Web Editing Congress, organised by blended agency iO, will take place on Thursday, November 14, at the Jaarbeurs Utrecht. This event promises to be an inspiring day where the human connection takes centre stage in an increasingly digital world. As AI plays a growing role in content creation, the question remains pertinent: 'How do we still touch each other's hearts when AI does everything?'

People for content, content for people

With the theme 'People for content, content for people,' the congress focuses on humans' indispensable role as creators and consumers of content. This edition will attract more than 500 content professionals and enthusiasts from diverse sectors, who will be updated on the latest trends and technological developments and on AI's impact on the content world.

Prominent speakers will share their unique insights, including neuroscientist Ayca Szapora, technology entrepreneur Peter Hinssen, and comedian Kasper van der Laan. Additionally, numerous breakout sessions and workshops with leading professionals will offer practical content tips that participants can immediately apply.

This congress offers a unique opportunity to gain in-depth knowledge, network with peers, and develop the skills needed to excel in the rapidly changing content landscape.

The Content Marketing & Web Editing Congress will occur on November 14th at Jaarbeurs Utrecht. Tickets can be ordered here.


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

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iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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