NMBS picks iO as innovation partner and service design expert
The partnership will increase user comfort and travel pleasure.
June 3, 2024
The National Railway Company of Belgium (NMBS/SNCB) recently chose blended agency iO as its innovation partner. Over the next two years, iO will support the company’s innovation lab in developing and implementing innovative ideas to improve user comfort and travel pleasure.
The NMBS innovation lab is responsible for launching novelties that solve problems for train passengers and improve their overall experience. Over the past four years, the lab accomplished over 50 proof of concepts, 20 of which have been successfully implemented. After a recent pitch, the railway company chose iO as its new innovation partner.
In this role, iO will assist the company in further developing and rolling out possible innovation projects through service design and AI processes.
“We are delighted to be working with NMBS over the next two years to achieve its innovation objectives”, says Dries Steyaert, Business Lead at iO. “We look forward to deploying our expertise in innovation processes, UX and service design, and technological know-how to offer travellers more user comfort.”
With this new partnership, iO continues strengthening its position as an innovation partner and service design expert in the market. The company remains committed to building pioneering customer experiences that address the needs of our changing world.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About NMBS
The Belgian National Railway Company (NMBS), the operator of passenger train transport in Belgium, aims to be the solution for comfortable and sustainable mobility in Belgium. Its goal: satisfied customers who see the train as an obvious solution for their mobility needs. As one of the largest employers in Belgium and a key player in mobility, NMBS continues to invest in customer-oriented, punctual, safe, and comfortable transport. The NMBS teams work day in and day out for comfortable and functional stations, promoting intermodal connections, maintaining and renewing trains, and bringing passengers safely to their destinations. Every day, they place the customer at the centre of their efforts. www.belgiantrain.be
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