Municipality of Rotterdam - looking to the future with clear communication and new web partner iO

Rotterdam, 13 July 2022 —, the official website of the municipality of Rotterdam, will be renewed. The new site focuses on the people of Rotterdam and digital communication without unnecessary details. We call it "Clearly Rotterdam".

The municipality of Rotterdam has a history of thinking creatively about its digital communication. An online poll of residents and employees resulted in more than 2,000 ideas, which were then developed into a coherent story with six themes: clear, findable, accessible, understandable, relevant, and Rotterdam.

Made with love in Rotterdam

The task of developing the new website was put out to a Europe-wide, restricted invitation to tender that was won by end-to-end agency iO. The website will be built in Drupal — based on iO's own open-source project, called Drupal for Municipalities — and will launch in December 2022. 

Petra Berrevoets, product owner of, on choosing iO:

“As a municipality, it is important to offer your residents a good site, because our information and digital services should be available and accessible to everyone. It’s a responsibility we take very seriously. iO won the tender because they met all our requirements. They have strong references when it comes to their technological knowledge and user-friendly digital products. I look forward to this website going live for our city in the near future.”

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and ensure future-proof growth.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.