Marketing agencies LUON and RAAK join Intracto

Intracto acquires the marketing consultancy LUON from Mechelen and thus adds extra knowledge in the field of customer relationship marketing to the group. Also subsidiary RAAK, specialist in marketing automation, is taken over. With its 50 new colleagues, Intracto rounds off the cape of 250 employees.

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LUON’s expertise covers the entire spectrum of digital, direct and social marketing, with relevant content and data as the most important building blocks. The company focuses on valuable interactions between brands and their users, with strategies based on thorough data analysis.

In recent years, RAAK’s subsidiary has specialised in combining data and content within the domains of marketing automation, inbound marketing and email marketing. Thanks to the acquisition, many interesting international clients such as Unilever, Essity, Stichting Tegen Kanker, Upfield, Carglass and Alken Maes have also joined the group.

50 experts in customer relations and performance marketing added

“LUON is a logical addition to our group,” says Pieter Janssens, Managing Director of Intracto. “The 50 new colleagues deepen our expertise in customer relations and performance marketing. This allows us to manage our customers’ data even smarter and to use it strategically to create added value for both brands and their users“.

Perfect match of relationships, technology, marketing and innovation

Tim Karpisek of RAAK also joins in. “In recent years we have noticed a clear demand from companies to better coordinate data and marketing campaigns. As an agency, you can only play a role in this if you have sufficient expertise and technical clout. By joining the Intracto group, we not only strengthen our current services, but we also broaden our offer”.

More than 250 experts and base in Mechelen to grow further

Mechelen will be the third Belgian operating base for Intracto after Herentals and Antwerp. Intracto also has an office in ‘s-Hertogenbosch (NL). With the arrival of LUON and RAAK, the cape of 250 experts is reached. The entire management of both companies also remains on board. Both LUON and subsidiary RAAK will continue to work under their own names.

 

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