Marcel Nijland becomes Data Business Development Director at iO

Marcel Nijland brings 25 years of experience to the iO Data & Intelligence team.

Rotterdam, 11 October — ​ Marcel Nijland joins end-to-end agency iO as Data Business Development Director. Marcel brings 25 years of experience as a director with a strong focus on digitisation, strategy, data-driven innovation, and business development to the iO Data & Intelligence team. 

Marcel Nijland joins end-to-end agency iO after an illustrious career as Strategy Consultant at digital service providers Digitas LBi and Macaw, and within organisations like Omniplan and Centerparcs. The iO Data & Intelligence team analyses client questions about data and digital resources, to provide insights that they can use to optimise their processes.

Marcel Nijland on his move to iO:

“I was immediately sold on the iO vision: full of opportunities, possibilities and ambition. I'm excited to be part of the end-to-end club now. The next step is to get to work on profiling that end-to-end approach with our clients as iO. This is a great time to join the team."
Marcel Nijland, Data Business Development Director - iO

iO now has 12 campuses across the Netherlands, Belgium, Bulgaria and the Nordics.

"iO's campus philosophy also clicks. I look forward to working in the place where talent and clients come together to learn and inspire. I believe in iO’s values, let’s discover infinite opportunities together."

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation & content, marketing, and technology, iO works together with customers to strengthen their brand, improve digital systems, and deliver future-proof growth.


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Marcel Nijland, Data Business Development Director - iO

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About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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