iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is...

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences.

iO - Press room

"Relax. Put sauce on it." - a viral campaign for Manna Foods

Antwerp, 14 November — High-profile visitors on the streets of Antwerp, where unsuspecting passers-by on the Ossenmarkt; Wilde Zee and Park Spoor Noord had their culinary knowledge tested by Kurkdroog’s influencers – with a knowing wink of course. The well-known pranksters didn’t pull this trick off alone, they were assisted by sauce giant Manna Sauces and creatives from the end-to-end agency iO. And the results? They’re going viral on social media. 

"What dish do you think they should ban?" 'Where is the tower of spaghetti?' Why is ketchup red?' 

 Passers-by of all ages were clearly stunned for an instant by the quick-fire, absurd questions from the Kurkdroog stars Angel and Toon. Just like you would expect from the Kurkdroog brand, the answers were surprising – and rapidly shared on socials like Facebook, Instagram, YouTube, Snapchat and TikTok. 

The background for the Kurkdroog quick-fire questions was delivered by Manna – known for their bolognese sauce, mayonnaise, and many other sauces –  a food truck to feed the candidates a delicious (vegetarian or otherwise) spaghetti bolognese made with Manna's sauces. The right answer? Then it was time for some food tasting, with sauce on it.

The Kurkdroog public loved the taste of the collaboration with Manna Sauces. In the meantime, iO's digital specialists filmed the entire process. Along with the concept, development, shoot production and post-production, the iO content team was responsible for marketing the videos online.

, Marketing manager at Manna Sauces, looks back fondly on the Kurkdroog collaboration and their viral social media success.

"The experts at iO captured the chemistry between Manna and Kurkdroog and delivered beautiful content for our online community. Our social media success is proof of that."

 was founded in 1935 and has produced a well-known range of delicious warm and cold sauces ever since. A successful family business with a strong focus on convenience and flexibility. Manna is no stranger to viral success. For example, in 2016, the company was behind the 

 of the song 'Waddistjom' by Van Echelpoel.  

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and deliver future-proof growth.

Roel Van Aelst

English

English (Global)

Kurkdroog, iO and Manna Foods go viral

Press release: Kurkdroog, iO and Manna Foods go viral

Antwerp, 14 November — High-profile visitors on the streets of Antwerp, where unsuspecting passers-by on the Ossenmarkt; Wilde Zee and Park Spoor Noord had their culinary knowledge tested by Kurkdroog’s influencers – with a knowing wink of course. The well-known pranksters didn’t pull this trick off alone, they were assisted by sauce giant Manna Sauces and creatives from the end-to-end agency iO. And the results? They’re going viral on social media.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien.iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als...

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la création. "Experience is everything" est notre credo : nous aidons nos clients à offrir à leur public cible une expérience de marque riche et pertinente. Nous avons ainsi déjà pu aider de grandes marques comme Audi, Brussels Airport, Efteling, Eneco, Fiberklaar et Worldline à se développer.Fondée en 2005, iO opère localement et internationalement pour le compte d'entreprises, d'organisations et de gouvernements depuis ses différents campus en Belgique, aux Pays-Bas, en Suède, au Danemark et en Bulgarie.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la...

Kurkdroog, iO and Manna Foods go viral

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Roel Van Aelst

Marketing & Communication Director, iO

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