iO wins two times Gold at the Global Performance Marketing Awards

The two awards were in recognition of an affiliate marketing strategy in the US and Canada and a European lead generation campaign, for iO client Philips.

Finally, after six nominations, iO – Campus Amsterdam has been recognised twice, winning gold at the Global Performance Marketing Award yesterday in London. The two awards were in recognition of an affiliate marketing strategy in the US and Canada and a European lead generation campaign, for iO client Philips. Another iO campaign, for our client EDC Retail, was a runner-up.


The Global Performance Marketing Awards reward the smartest and best strategies, campaigns, and programmes in the field of affiliate marketing.

“Last year we won one gold. Now we’re going home with two gold medals. In a strong international field that’s populated with large established agencies from the US and across the EU, iO is the only agency in the Benelux that’s achieved this", says Lennart Ruigrok, Business Development Manager iO at Campus Amsterdam. 
Global Performance Marketing Awards - Team iO
Global Performance Marketing Awards - Team iO
“We are particularly proud that, as a Dutch agency, we have developed and rolled out a successful affiliate and partnership strategy for Philips in the United States and Canada. With our smart performance marketing approach, we left the local players on the American continent in our wake. That’s unique. Within lead generation, affiliate marketing is becoming an increasingly important channel. With our approach, we’ve proved that we can generate qualitative leads at a sharper cost per lead (CPL) than other paid channels.”

About Global Performance Marketing Award

Hosted by PerformanceIN, there are 30 categories covering efforts ranging from ‘Best Tech Publisher ‘and ‘Most Creative Partnership’’ to ‘Best Content Commerce’ and ‘Best Loyalty Partnership’. This year, more than ever, the focus of the awards is to highlight all of the performance-driven marketing channels and methodologies that have boosted client revenues and ROI. ​

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and provide future-proof growth.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

iO - end-to-end agency - Let’s discover infinite opportunities together
One partner offering you everything, end-to-end. Discover infinite opportunities, together. Our guide to lasting digital relevance




About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.