iO wins La Mutualité Chrétienne digital pitch

iO becomes the digital end-to-end partner of the Mutualité Chrétienne and its German-speaking equivalent (Christliche Krankenkasse) for the next 2 years.

Brussels, 21 April 2022 - Following a public tender in which several agencies participated, iO has been chosen as the winner of the Mutualité Chrétienne's digital pitch. The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne. ​ 

An ideal partner

As a major player in the field of healthcare in Belgium, the Mutualité Chrétienne was looking for an agency that could help them establish digital strategies to recruit and retain as many members as possible. 

This is exactly what La Mutualité found in iO, explains Gérald Vanmollekot, Strategic Planner - Research & Product Area at the Mutualité Chrétienne.

Through the exercises carried out for the pitch, iO was able to demonstrate great abilities in understanding the reality of our mutual market and our challenges in terms of digital development. Their structured, coherent, and realistic approach to developing their response to concrete problems enabled us to favourably assess their level of digital expertise. On top of that, their professionalism throughout the selection process convinced us that iO would be a solid partner to support us in our future digital campaigns and the development of a performance and conversion marketing approach.” 


The Mutualité Chrétienne can count on a true full-service offer thanks to the 1700 iO experts throughout Europe. As a true end-to-end partner, the agency will be involved in many digital aspects: marketing strategy and content, advertising, social media, content creation, digital campaign management, data collection, and performance analysis, marketing automation, and CRO.

In addition to all this, iO will be responsible for the digital training and development of the Mutualité Chrétienne’s internal teams.

Trust built up over 5 years via the Be Connect teams 

This is not the first time that iO and the Mutualité Chrétienne have crossed paths. Indeed, the Mutualité Chrétienne had already been working with Be Connect, which is now part of iO, for more than 5 years. The digital agency acted as an expert in social media and digital advertising.

“With iO, we can now have even more impact for the Mutualité Chrétienne, thanks to our integrated approach and the close collaboration between all our expert teams", explains Sabrina Bulteau, former CEO and co-founder of Be Connect and current Strategy & Marketing Service Line Director of iO Campus Brussels. “The Mutualité Chrétienne presents many challenges and we are happy to be able to support them in accelerating their digitalisation as well as in optimising their performance.” 

The collaboration has already started: the launch of the first campaigns is planned for the end of May.


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Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.