iO wins AI Pioneer Agency of the year Award and goes all-in on AI as a growth driver for clients

AI is firmly embedding itself in the marketing world. Not as hype, but as a strategic instrument that makes the difference between organisations that experiment and organisations that deliver results. iO positions itself as an AI-native agency and aims to close that gap for its clients — with concrete solutions, not slides. From AI experiment to AI result: closing the gap is the challenge of today.

From AI Pioneer to AI-native agency

iO was named winner of the MM Agency of the Year Award (organized by MM & Pitchpoint) in the category AI Pioneer. A recognition that confirms iO’s ambition: the full transformation into an AI-native organisation. CEO Pieter Janssens is clear about the direction:

"This year is all about truly embedding AI into our clients' businesses and ensuring they gain a fundamental competitive advantage in their market."


​That approach translates into concrete products and services, including iO Bonzai — iO's own AI platform for clients. According to iO, Bonzai marks a new phase in professional AI adoption: moving away from experimentation and towards structural deployment with measurable business value.

AI for Business: a three-day event in June

To help organisations make the step from AI experiment to AI result, iO is organising the AI for Business event in June. Over three days, speakers and experts will zoom in on five shifts that are fundamentally reshaping the market:

  • SHIFT 01 — AI Strategy & Direction
  • SHIFT 02 — AI for Business Growth
  • SHIFT 03 — AI for User Experience
  • SHIFT 04 — AI for Operations & Customer Service
  • SHIFT 05 — AI Architecture & Foundations

The event focuses on the widening gap between organisations that are trying out AI and those already creating measurable value with it — and how to close it.
​

You can already register for AI for Business here: ​aiforbusiness.iodigital.com

Media contact

For interview requests or additional information, please contact:

Roel Van Aelst

Roel Van Aelst

Strategic Partnership Director, Media & PR, iO

 

 

 

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About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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