iO helps Leolux with a new user experience for the younger target audience

Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.

The partnership between iO and Leolux is not a new story. The furniture manufacturer already counted on iO's digital expertise for the website of its subsidiary Pode in 2021. So after the success of that website, Leolux once again chose iO to tackle the parent company's website as well. 

The biggest challenge for iO: Creating a user experience that attracts a younger target audience without alienating current Leolux buyers.

Premium brand experience online

It was important that Leolux's premium brand experience was also reflected online in a smooth, attractive website. For that website, iO didn't just help with development, visual identity, SEO, and UX/UI design. The end-to-end agency also assisted Leolux in defining its new target group

Renewed confidence for iO

Leolux has taken the next step in optimising its brand identity in several areas this year. Creating a new high-end digital brand experience that perfectly matched our brand is a task we confidently entrusted to iO. Following the previous experience — the launch of the new Pode website — the whole process once again went very smoothly. We had high requirements in terms of quality and technology, but iO delivered beyond expectations. Whatever the future of Leolux may bring, with iO we go into it with great confidence,” says Harold Lunenburg, Senior Online Marketer at Leolux Furniture Group.

About Leolux
Leolux Furniture Group ​ is a Dutch family company that develops, produces, and sells designer furniture to order. For people worldwide, with their own wishes and ideas about interiors and living. Leolux Furniture Group includes the brands Leolux, Pode, Évidence, and Leolux LX.

About iO
iO is a growing team of experts, providing end-to-end services for communications and digital transformation. Thinking big, working locally. From strategy, creation and content, marketing, and technology, iO works with clients to strengthen their brand, improve digital systems, and future-proof further growth.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO



About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.