iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is...

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences.

iO - Press room

iO brought the iconic car and the graphic artist together, 

resulting in a unique Audi e-tron GT quattro and unique Audi parts.

Every year, the Audi content format Crossroads brings a story about a unique collaboration between Audi and a partner, focusing on a subject that is part of both parties’ DNA. The theme of this edition is design, more specifically, the design of the Audi e-tron GT quattro and the digital masterpieces of visual artist Musketon. iO brought the iconic car and the graphic artist together, resulting in a unique Audi e-tron GT quattro and unique Audi parts. 

, Head of Design at Audi, emphasizes that the secret of good design lies in the fusion of beauty and functionality: 

"A good design should be both aesthetic and functional and should fit into a seamless overall experience. The Audi e-tron GT quattro fully embodies this.” 

, known for his precision and obsession for details in his illustrations, shares this view. 

“It’s the details that turn a good design into a brilliant design,” as he puts it. 

Een uitgekiend design, dat is wat Audi kenmerkt. En dat is wat de Audi e-tron GT quattro uitstraalt: een iconisch ontwerp.

Maar wat maakt nu van een goed design een geniaal design? De details. Dat zegt niet alleen Marc Lichte, de hoofddesigner van Audi, maar ook Musketon. Als visual artist vindt hij dat details het design maken of kraken.

Audi bracht Musketon en de Audi e-tron GT quattro samen in een nieuwe Crossroads. Het resultaat? Een gesprek over design en een rit doorheen Musketons werk. Met als kers op de taart, de Audi e-tron GT quattro die door de handen gaat van een visual artist.

Crossroads Audi x Musketon

The collaboration between Audi and Musketon in the Crossroads project resulted in a unique Audi e-tron GT quattro wrapping, expertly designed by the visual artist. In addition, some exclusive Audi parts were wrapped, including rims, brake callipers and bonnets. These will be displayed at the Audi booth in the PRADO during the Zoute Grand Prix (5 - 8 October) and during an exhibition in De Zutter Art Gallery in Knokke-Heist (7 October - 2 November). 

The complete Crossroads video can be viewed on the Audi website and Audi’s social media. A 60” cinema spot provides a stunning preview at every Kinepolis. 

More information about this unique collaboration and the story behind 'A ride into the details' can be found at 

Client: Audi 
Contacts: Mathias Ankaert, Stef Sleurs 
Account Team: Gilles Haesendonck, Nathalie Rots 
Agency: iO 
ECD: Sam De Win 
Strategy: Kim Leunen
Creation: Ivan Moons, Wouter Huyghe 
Visual Artist: Musketon 
Production Company: LOVO Films 
Director: Mr. François Mercier 
Post Production / Animation: Volstok 
Sound Production Company: Raygun 
Banner Production Company: Big Smile 

Roel Van Aelst

English

English (Global)

iO brought the iconic car and the graphic artist together, resulting in a unique Audi e-tron GT quattro and unique Audi parts.  

iO goes into the details with Audi and Musketon 

Press release: iO goes into the details with Audi and Musketon

Every year, the Audi content format Crossroads brings a story about a unique collaboration between Audi and a partner, focusing on a subject that is part of both parties’ DNA. The theme of this edition is design, more specifically, the design of the Audi e-tron GT quattro and the digital masterpieces of visual artist Musketon. iO brought the iconic car and the graphic artist together, resulting in a unique Audi e-tron GT quattro and unique Audi parts.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien.iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als...

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la création. "Experience is everything" est notre credo : nous aidons nos clients à offrir à leur public cible une expérience de marque riche et pertinente. Nous avons ainsi déjà pu aider de grandes marques comme Audi, Brussels Airport, Efteling, Eneco, Fiberklaar et Worldline à se développer.Fondée en 2005, iO opère localement et internationalement pour le compte d'entreprises, d'organisations et de gouvernements depuis ses différents campus en Belgique, aux Pays-Bas, en Suède, au Danemark et en Bulgarie.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la...

iO goes into the details with Audi and Musketon

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Roel Van Aelst

Marketing & Communication Director, iO

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