Campaigns

iO gives shape to petition in primetime with Amnesty World Cup

The World Cup in Qatar and the performance of the Red Devils will dominate the news in the coming weeks. Will this World Cup be a highlight or a low point for our national team? For Amnesty International, for now, this tournament is at an all-time low. At least when it comes to human rights.

Amnesty International has long been campaigning with the hashtag #PayUpFIFA to raise the human rights violations that came with hosting the World Cup in Qatar. Indeed, Amnesty is calling on FIFA to compensate the migrant workers and their relatives with at least as much prize money as the World Cup winner receives. For now, without any real concessions.

VRT is not avoiding the issue either and will pay the necessary attention to this topic. 

iO took a symbolic approach and let Amnesty present its version of the World Cup as a tribute to the hardest-working team at this tournament.

The 3D World Cup took shape through every signature submitted online, as each signature resulted in an additional printing session to complete it. The result can be seen on the petition platform's thank-you page. This way, Amnesty continues to put pressure on FIFA even during the World Cup.

The campaign runs on VRT channels and was made possible thanks to the willing cooperation of all parties involved.

Credits

  • Client: Amnesty International
  • Contacts: Alix Bolsens, Griet Ryckeboer, Wies Degraeve
  • Agency: iO
  • Account team: Stephanie Katic, Ena Stevens, Eve Tang
  • Executive Creative Director: Sam De Win
  • Creative team: Ivan Moons, Wouter Huyghe
  • Directed by Jeroen Slenders
  • 3D design: Anti-Static - Arne Goossens, Griffin Peeters, Samuel Joos
  • DOP: Nico Vandepoel
  • Sound studio: Raygun 
  • Fixer: Frank Cuypers
  • Stadium: Seppe Vanpeteghem - KV Mechelen

Media

TV campagne (NL-versie)

MP4 9.2 MB
Download

Contact

 

 

 

 

Share

Latest stories

Website preview
iO wins AI Pioneer Agency of the year Award and goes all-in on AI as a growth driver for clients
AI is firmly embedding itself in the marketing world. Not as hype, but as a strategic instrument that makes the difference between organisations that experiment and organisations that deliver results. iO positions itself as an AI-native agency and aims to close that gap for its clients — with concrete solutions, not slides. From AI experiment to AI result: closing the gap is the challenge of today.
press.iodigital.com
Website preview
iO becomes Gold Partner of Shopware to accelerate digital commerce growth across the Benelux
iO, one of Europe’s leading digital agencies, announces its Gold Partnership with Shopware, the leading open-source e-commerce platform for B2B and B2C businesses. The upgraded partnership marks a new chapter in a shared ambition: helping organisations grow their online business faster and smarter in a rapidly shifting commerce landscape.
press.iodigital.com
Website preview
iO welcomes Jerry Hamal as Country Director for Belgium
iO, the leading digital agency, welcomes Jerry Hamal as the new Country Director for Belgium. He's trading his MD role at Randstad Digital Belgium for an exciting new challenge at iO. With his extensive experience at the intersection of marketing, communications, digital and technology, he strengthens the organisation at a time when iO is fully committed to further growth in talent, customer experience and AI.
press.iodigital.com

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com