iO continues to focus on creativity: Jan Schraeyen joins as Creative Director

End-to-end agency iO is building a strong creative team in Belgium.

iO is ambitious, and they want everyone to know it. In their mission to expand their creative vision capacity, the end-to-end agency welcomes Jan Schraeyen as Creative Director at iO Campus Brussels. Wouter Huyghe and Ivan Moons will be Creative Directors at Campus Antwerp. iO is underlining their ambition to be among the creative elite in the Benelux.

"The opportunity to make a difference"

After a career in the music sector, Jan found his way to the world of advertising. In just eight years he grew from social creative at Leo Burnett/Publicis and BBDO to conceptual copywriter at ​ BBDO, Ogilvy Social.Lab, darwin BBDO, and DDB. Now Jan’s making the switch to end-to-end agency iO.

“As Creative Director at iO, I’ve got the opportunity to really make an impact. That, combined with the strong creative ambitions and their human-centric HR policy, convinced me to take the plunge." ​ says Jan.
Jan Schraeyen, Creative Director - iO Campus Brussels
Jan Schraeyen, Creative Director - iO Campus Brussels
“When I started as a freelancer I worked mainly on websites and digital campaigns. My first agency experience focused on social media and that evolved into 360 concept creation, so joining iO, it kind of feels like I’m coming full circle. A sort of ‘homecoming’ if you like. Especially since I’m getting reacquainted with a lot of familiar faces.”

Creative amplification for iO

Creative Director Jan Schraeyen guides creative output at Campus Brussels. Campus Antwerp is led by Creative Directors Wouter Huyghe and Ivan Moons, with Wim De Laet as Service Line Director Content & Creation and Jorrit Hermans as Creative Director at Campus Herentals.

Wouter Huyghe and Ivan Moons, Creative Directors - iO Campus Antwerp
Wouter Huyghe and Ivan Moons, Creative Directors - iO Campus Antwerp

Creative teams are putting iO’s Belgian Campuses on the map under the guidance and leadership of Sam De Win, Executive Creative Director.

“We wanted to form a creatively surprising team, and it’s been a long process. Jan is a huge creative asset, and we can’t wait to see what we achieve together”, says Sam De Win. 

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and encourage future-proof growth.

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iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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