iO becomes Gold Partner of Shopware to accelerate digital commerce growth across the Benelux
iO, one of Europe’s leading digital agencies, announces its Gold Partnership with Shopware, the leading open-source e-commerce platform for B2B and B2C businesses. The upgraded partnership marks a new chapter in a shared ambition: helping organisations grow their online business faster and smarter in a rapidly shifting commerce landscape.
Commerce at a tipping point
Digital commerce is evolving faster than most organisations can keep up with. Customers expect smarter guidance, more relevant experiences and frictionless journeys – in both B2C and B2B. At the same time, AI, composable architecture and emerging interfaces are fundamentally reshaping how commerce works. Organisations that fail to adapt risk losing ground to competitors that do.
“iO brings the end-to-end expertise many teams need to turn a modern platform into measurable growth. Combined with Shopware’s API-first, modular foundation and strong B2B capabilities, this partnership is built to support ambitious commerce programmes across the Benelux.” — Rob Zuiderhoek, Director International Sales, Shopware
The Gold Partnership between iO and Shopware positions both parties to respond to these shifts with greater speed, depth and impact.
A partnership built for scale
Shopware brings enterprise-grade B2B features, modular flexibility, open-source freedom and agentic intelligence to the table – all built to scale. Its API-first architecture, integrated CMS, SEO and analytics capabilities make it a powerful foundation for ambitious commerce projects.
iO brings end-to-end expertise: from commerce strategy and AI integration to implementation, optimisation and the marketing support needed to make it work in practice. With years of experience delivering commerce solutions for clients across the Benelux, iO is uniquely positioned to help organisations unlock the full potential of the Shopware platform.
“iO has been helping clients grow their commerce business for years – from strategy through to execution. This Gold Partnership with Shopware allows us to do that faster and at greater scale, combining the best of both worlds: a powerful, flexible platform and deep end-to-end expertise.” — Frederik Claerhout, Director Design & Technology, iO
About Shopware
Shopware provides high-performance B2C and B2B ecommerce solutions – with differentiated capabilities in complex commerce business requirements and workflows – enabling global businesses to scale rapidly and efficiently. By combining the robust security of open-source technology with the agility modern businesses demand, Shopware delivers cutting-edge innovation, reliability, and unmatched adaptability. www.shopware.com
About iO
iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands. Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations. With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.
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