iO and Worldline launch AI Smart Search for Developer Portal
User Experience drastically improved due to AI and CMS integration
June 24, 2024
Worldline, one of the world’s largest payment service providers, in collaboration with the blended agency iO, launches AI Smart Search: an AI-based search solution that drastically optimizes the user experience of the Worldline developer portal.
In collaboration with blended agency iO, Worldline recently launched an innovative search solution powered by artificial intelligence. With AI Smart Search, users of the Worldline Developer Portal will receive a personalized answer to their query at the top of the search results. In this way, the developers of Worldline’s partners have easier and more intuitive access to the information available within the portal.
AI Smart Search: efficiently and user-friendly unlocking information
The developer portal, developed in collaboration with iO, contains all the documentation developers worldwide need in one centralized environment. Worldline prioritizes user-friendliness, so they asked iO for a solution that would allow portal users to find their information more easily and intuitively.
iO developed AI Smart Search, an artificial intelligence-based search solution. With its unique and advanced search function, AI Smart Search goes beyond just searching for keywords and suggesting possible information sources. This intelligent search assistant offers comprehensive and relevant answers to specific questions.
Thanks to the Retrieval Augmented Generation (RAG) method, the AI Smart Search tool relies on sources approved by Worldline. It then generates new and personalized content to provide users with even better support. Thus, the system consolidates relevant information from different pages and provides it - directly at the top of the search results - as a summary or action plan.
In this way, AI Smart Search can reduce the pressure on Worldline's support team and improve the support experience for its customers and partners.
Deep integration with the CMS optimal results
The iO team integrated AI Smart Search into the content management system and added a content editor so that Worldline can feed the search solution with exclusive, up-to-date, and correct information. This makes the solution unique and reliable. It not only provides relevant results but immediately solves a common problem with AI: the so-called hallucinations, where the AI bot starts making up answers.
"The launch of AI Smart Search for Worldline's Developer Portal is a prestigious project for both iO and Worldline," says Petra Steenstra, Director of Product Management Merchant Integration at Worldline. "And thanks to the deep integration with the content management system, we provide extremely reliable and relevant answers. Thus, the developer portal offers an unparalleled user experience that makes it easier for our customers to work with Worldline on a technical level."
Long-term partnership for better support
Worldline and iO have been working closely for ten years to support their customers and partners and optimize user and developer experiences for them. The collaboration started in 2014 when we developed a new payment API and a completely new Merchant Integration Experience for Worldline.
iO as Developer of AI-based Solutions
The blended agency iO has long leveraged the power of AI to enhance user, customer, and brand experiences. The blended agency experiments with AI in practice, focusing primarily on what really creates added value for customers and end users. This way, iO delivers tailor-made solutions that are immediately effective.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Worldline
Worldline is the fourth-largest Payment Service Provider (PSP) and the European leader in online payment services. It stands out due to the hundreds of payment methods it supports worldwide. With a focus on comprehensive support and a wide range of payment products, Worldline serves leading customers around the world to fulfil their ambitions. It designs and manages digital solutions that enable sustainable economic growth and strengthen trust and security in society. Innovation and value creation are central to this. worldline.com
