iO and UBA Academy - equipping marketers with e-commerce knowledge
United Brands Association (UBA) and iO collaborate to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
April 13, 2022
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Herentals, 14 April 2022 — In a new training video, Kristof Bossuyt (Business Development Director at iO) and his fellow experts from iO take a closer look at the dominant trends and challenges in the e-commerce landscape. iO developed this training in collaboration with UBA Academy, and it’s available on the platform 24/7.
Sharing iO’s e-commerce expertise at the UBA Academy
Buying and selling online is becoming increasingly important. That is why iO became a UBA expertise partner. This collaboration starts with five training videos on e-commerce, giving UBA members access to essential insights about the e-commerce landscape of tomorrow. The first part of the training — E-commerce Basics — is presented by Kristof Bossuyt, Business Development Director at iO.
“Belgian marketers are finally embracing the e-commerce revolution. However, they feel that their e-commerce knowledge lacks sufficient maturity to make the right decisions. We want this training to increase the competitiveness of Belgian companies,” says Kristof.
Knowledge about e-commerce is becoming indispensable for marketers
The training mainly focuses on the e-commerce market in Belgium. We will be covering the following topics: e-commerce models, trends and challenges, ways to build a strong e-commerce strategy, and two case studies for inspiration.
“In recent years, sales and e-commerce have increasingly converged, and the boundaries and distinctions between the two have become blurred. This means that today we work less and less in silos and that is a good thing. The UBA Academy 24/7 platform offers an excellent opportunity for retailers to learn more about digital marketing. We are now expanding this process by offering focused e-commerce training.” - Luc Suykens, CEO of UBA.
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About UBA
UBA stands for United Brands Association and is the Belgian association for advertisers, of and for brands. Our mission is to create a creative, innovative and transparent eco-system that provides a unique breeding ground for strong and sustainable brands. Our community of 370 companies, represents 1050 brands and brings together 7200 brand builders.
www.ubabelgium.be
About iO
A growing team of experts, iO provides services for communication and digital transformation — from concept to execution. Strategy, creation, content, marketing and technology, iO helps organisations to strengthen and develop their brand, improve digital systems, and provide consistent future-proof growth.
Founded in 2005, iO (formerly Intracto Group) has been central to the digitisation of local, national and international companies including Audi, Brussels Airport, Efteling, Eneco, and Sodexo.
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