iO and Storyblok expand strategic partnership to bring AI-powered CMS to Benelux

iO and Storyblok announce the deepening of their strategic partnership, positioning iO as one of Storyblok’s leading implementation and go-to-market partners in the Benelux region. Together, they will help enterprise organisations move beyond monolithic content platforms towards a modern, composable digital architecture, powered by AI and built for scale.

 

The strategic partnership between iO and Storyblok supports enterprise organisations in making the shift to headless CMS, omnichannel content delivery and modern development workflows.

It is a relationship that is already delivering results, having successfully completed implementation projects for a growing number of enterprise clients. These projects demonstrate how the combination of Storyblok's composable architecture and iO's cross-disciplinary expertise translates into tangible business impact — faster time-to-market, greater content flexibility and digital experiences that scale with measurable business impact.

"As a strategic partner of Storyblok in the Benelux, we bring together cross-disciplinary teams with all the expertise organisations need, turning ambition into results. Our collaboration with Storyblok is going really well, and that partnership strength shows in the work we deliver for our clients." Jorrin Wristers, Digital Marketing Strategy & Storyblok Commercial Lead, iO

From monolith to composable and AI at the core

Organisations that hold on to legacy, all-in-one content platforms are losing ground. Not because the technology is poor, but because the architecture no longer fits the way digital experiences are built and delivered today. They are too slow, too rigid and too costly to maintain.

The shift to a composable platform like Storyblok is therefore not merely a technical decision, it is a strategic one. It determines how quickly an organisation can enter new markets, how well it can surprise its customers, and how agile it remains when the digital landscape changes again.

Storyblok has integrated AI into the core of its platform strategy, with native AI functionalities that are already reshaping how content is created, managed and delivered. For iO, that commitment matters.

“Storyblok provides a strong strategic foundation as ​ a recognised European CMS leader with native AI functionalities, a rich integration marketplace, and an architecture built for enterprise-level scale and complexity. It is real added value we can bring to ​ iO’sclients and their projects via our valued partnership,” says Sebastiaan van Bergen, Regional Partner Manager, Benelux, at Storyblok.

About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter.

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In the photo: Jorrin Wristers (iO) and Sebastiaan van Bergen (Storyblok).

Media contact

For interview requests or additional information, please contact:

Roel Van Aelst

Roel Van Aelst

Strategic Partnership Director, Media & PR, iO

 

 

 

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About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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