iO and Cheops launch an atypical IT campaign on digital security
An awareness-raising campaign with the theme: security is a mindset - the security of an IT environment goes beyond technology alone.
March 14, 2023
Specialist in IT & Business Technology Services Cheops and end-to-end agency iO are joining forces to launch an awareness-raising campaign to make companies aware of the importance of an IT security mindset. The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
With the rising number of cyberattacks, phishing and hacking attempts on companies and governments are often successful. This costs organisations a lot of time, money, and energy. That’s why Cheops is here to provide a wake-up call with the theme: security is a mindset - the security of an IT environment goes beyond technology alone.
Striking: with this awareness campaign, iO and Cheops steer away from typical IT-inspired images - helped by a powerful visual language that does not feature IT elements. They want to send a message that stands out and sticks - to underline the importance of a security mindset.
Hans Francken, Digital Performance Lead, Cheops:
"Thanks to our collaboration with iO, we have launched a striking awareness campaign that enables Cheops to share its ideas about the importance of IT security and inform organisations about resources they can deploy to protect them from cyber threats."
About Cheops
Cheops is a leading player in IT & Business Technology Services. They deliver security and technology continuity so that companies can focus on developing their business. With proven technology, Cheops makes companies more efficient, productive, adaptive, and competitive. Cheops was founded in 1989 and has more than 380 employees.
About iO
iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works together with customers to strengthen their brand, improve digital systems, and deliver future proof growth.
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