iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is...

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences.

iO - Press room

 and Amnesty International make themselves heard for Write-them-

More than 100,000 students write letters for people who are unjustly imprisoned or experience other injustices. 

Write-them-VRIJdag, Amnesty International's annual letter-writing marathon, will take place on Friday, 2 February 2024. Traditionally, Amnesty International encourages schools to help change people's lives at the beginning of the new school year. Using the 'Free Broadcasting Time' competition organised by VRT, Amnesty International is now calling everyone to pick up their paper and pens.

, hundreds of schools throughout Belgium become one enormous writing team for human rights. More than 100,000 students write letters for people who are unjustly imprisoned or experience other injustices. 

Schrijf-ze-VRIJdagThat inspired blended agency iO to come up with a very recognisable sound: a pen writing on paper. A familiar sound that attracts attention and starts loud accompanying the message. Because that's how simple it can be to change or save a human life: just put a pen to paper. 

The radio spot convinced the VRT jury that examines NGO submissions to determine which deserves a package of free airtime on radio or TV every year. With this creation, iO is one of the laureates of Amnesty International. 

The radio spot runs from 11 to 15 September on Radio 1, Radio 2, Klara, Studio Brussel and MNM. 

. We help clients such as Proximus, De Nationale Loterij, Audi and Brussels Airport to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.

iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. 

Client: Amnesty International 
Contacts: Griet Ryckeboer 
Agency: iO  
Account team: Ena Stevens, Amber Verberckmoes 
Executive Creative Director: Sam De Win 
Creation: Paulien Henkens, Wouter Huyghe 
Production: Raygun 

Roel Van Aelst

English

English (Global)

iO and Amnesty International make themselves heard for Write-them-VRIJdag  

Press release: iO and Amnesty International make themselves heard for Write-them-VRIJdag

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien.iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als...

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la création. "Experience is everything" est notre credo : nous aidons nos clients à offrir à leur public cible une expérience de marque riche et pertinente. Nous avons ainsi déjà pu aider de grandes marques comme Audi, Brussels Airport, Efteling, Eneco, Fiberklaar et Worldline à se développer.Fondée en 2005, iO opère localement et internationalement pour le compte d'entreprises, d'organisations et de gouvernements depuis ses différents campus en Belgique, aux Pays-Bas, en Suède, au Danemark et en Bulgarie.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la...

iO and Amnesty International make themselves heard for Write-them-VRIJdag

Media

radio spot - NL - Schrijf-ze-VRIJdаg

MP3 - 979 Kb

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Roel Van Aelst

Marketing & Communication Director, iO

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