iO and ALD Automotive develop innovation studio for the mobility sector

The goal: to be at the forefront of innovation in a rapidly changing market.

Blended agency iO and leasing company ALD Automotive joined forces to create a Dutch innovation studio for the global mobility player. The goal: to stay competitive in a rapidly changing market where the themes of sustainability and energy are growing in relevance. ​ 

Under the motto Committed to creating successful innovation together, after a successful pitch from iO, both organisations will set up an innovation studio at ALD Automotive. Thanks to the new collaboration, both parties can discover and validate new concepts faster around strategic themes such as customer satisfaction, sustainability, and affordability of mobility.

Lonneke van der Horst, Marketing & Strategy Director at ALD Automotive, about the studio:

"The innovative environment and approach will be a breeding ground for new services, connecting our customers with our teams and iO’s expertise. It is our ambition to be at the forefront of innovation, and this will help us break the status quo and be a leader in the mobility industry."

Uilke Duinstra, Service Line Director Strategy at iO Campus Utrecht, also looks forward to what the innovation studio can achieve. ​

"At iO, we believe in the added value of innovation and effective collaboration, which in turn fits perfectly with the ambitions of ALD Automotive. We have already achieved a lot of great things for our customers in the mobility sector. Now we're doing that on a larger scale and this will deliver continuous innovation in a sector that is constantly changing."

About iO
iO is a blended agency. We help clients such as Audi, Worldline, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.

iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.

About ALD Automotive ​
ALD Automotive operates in 43 countries and is a global mobility financing and management player. ALD Automotive wants to offer companies the right mobility mix, make the work of fleet and mobility managers easier and unburden the lease driver – all driven by innovation and personal service.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.