Intracto takes over Snackbytes: reinforcement in social and content
Intracto invests in creative content and incorporates the Antwerp-based agency Snackbytes into the group.
This way, the agency brings even more expertise in the field of video, copywriting, illustration and creation on board. Snackbytes will continue to work in Antwerp under its own name.
Intracto believes in the combination of content, creation, marketing and technology and has already invested heavily in these areas in recent years. The acquisition of Snackbytes is a solid injection of creativity in the field of content and social media.
200 team members, 40 in content and creation
With the addition of the Snackbytes team, Intracto’s creative content team grows from 15 to 40 experts with a variety of specialties. The group employs around 200 colleagues.
Customers such as Impact, Robert Half and Brussels Airport who are already counting on Intracto for their content strategy and its implementation immediately benefit from this substantial expansion. From copywriting and design to video, animation and motion: Intracto has everything for successful creative content.
Leading the way with video
Video content and advertising are an essential part of a successful online strategy. For example, online video advertising spending has increased from 13.59 billion euros to 38.65 billion euros over the last 5 years. On average, we watch 46.3 minutes of video per day on mobile devices and 18.2 minutes on other devices.
With the acquisition, Intracto gains 7 video professionals and can play a leading role in the exponential growth of video content.
Third base for further growth
With the acquisition, Intracto adds a third operating base with Antwerp, after Herentals (BE) and ‘s Hertogenbosch (NL). It represents more than 500 customers, including sounding names such as Canon, Quick-Step and Michelin. Intracto strengthens its position as a leading independent agency in the Benelux.
The transaction was supervised by Forsite and Argo Law.
Pieter Janssens
