Intracto Group transforms into iO

A new brand to optimise clients’ communication and digital transformation, with a strong focus on the end-user.

09/09/2021

Intracto Group continues under the new brand name iO. Under this moniker, symbolising infinite opportunities, the organisation takes an important next step in its growth story, true to its ambition: bringing talent together to help clients end-to-end in their communication and digital transformation. With this, iO provides an answer to the market's high demand for a single, high-quality, long-term full-service partner.

In a remarkable growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level. With over 1,500 digital-first specialists in strategy, creation, content, marketing and technology on board, iO helps both national and international brands such as Audi, Brussels Airport, Eneco and Sodexo.

Building one company for the broadest service

The new iO brand is a logical next step in the vision to build one company. A process that has been going on behind the scenes for quite some time, with the goal of fully relieving customers of all their needs, across disciplines and locations, and with the end user as the main focus.

Pieter Janssens, CEO iO: "Consumers today, like we all are, demand a seamless, integrated digital experience, across all channels. The full-service, end-to-end capabilities iO offers help our clients to, in turn, offer their customers the best possible service."

"That is simply not possible anymore with the traditional fragmented palette of partners. That’s why iO is a complete, thinking digital partner for the long term. The new name is the icing on a cake that we have been carefully baking for several years."

Infinite opportunities for clients and talent

Clients can call on iO's full range of in-depth expertise more easily than ever before, on the scale required. At the same time, thanks to its various campuses in Belgium and the Netherlands, among others, iO continues to guarantee its familiar personal approach, expertise and physical proximity to clients and talent.

Complete service provision requires scale on the one hand, and an extreme focus on talent on the other. This is why iO brings that talent together on campuses, which are designed to be vibrant and inspiring places to work, meet and relax. Each campus has all the necessary expertise under its own roof. This way, iO unites the agile agency culture with enormous clout, in-depth specialisations and strong local roots.

Gradual transition to the new brand

In time, all agencies under the flag of iO will adopt the new identity. Not a hard switch, but a gradual transition of each brand. The service will remain the same and will only become more complete, while iO grows with the expectations of and changes in the market.