Intracto Group acquires Burst and lands in Rotterdam

The Rotterdam team of 50 experts has chosen Intracto Group in order to deploy its own expertise even more widely.


With the acquisition of the digital agency Burst, Intracto Group has taken another significant step towards a leading position in the field of digital services in the Dutch market. The Rotterdam team of 50 experts (with clients such as Baderie, Davidoff, Natuurmonumenten and Perfetti Van Melle) has chosen Intracto Group in order to deploy its own expertise even more widely and to expand its offerings as a full-service digital agency.

 Intracto Group vigorously builds an integrated, full-service agency proposition and wants to be the partner of choice for its clients, allowing them to excel in the areas of strategy, creation, content, marketing and technology. Recently, the agencies One Shoe and Isaac were added to the group as well. Following the acquisition of Burst, Intracto Group is now over 900 experts strong.

Need for end-to-end digital transformation bigger than ever

Hans Maltha, CEO and founder Burst: "A certain magic is created when marketing, technology and data are combined. On the one hand, COVID-19 taught us that businesses that were active in digital already, have grown impressively. On the other hand, companies that had not yet reached that point are waking up and begin to see how focusing on further digital transformation could help them grow.

When we came into contact with Intracto Group, we immediately felt a connection on both a personal and a professional level. Intracto Group has a clear a clear vision and knows how to answer today's customers' questions. They have the right experts, skills and tools to leave their mark on a world that is becoming increasingly digital. I will continue to lead Burst and help build the Rotterdam campus. From now on, we will be able to work together with the Intracto Group team on all possible issues, and provide our clients with everything they need".

Burst starts Intracto Group campus in Rotterdam

Pieter Janssens, CEO Intracto Group: "If you look at their talent, expertise and cases, you know Burst forms an excellent starting point for our future Rotterdam campus. Our philosophy has always been that we want to be close to talent and clients. With the acquisition of Burst, we can grow in a region that is new but important to us. Especially in the fields of data and technologies such as Drupal, Magento, Salesforce, Shopify, Burst's team leads the way." 

Brian Hirman, Director Corporate Development Intracto Group: "We closely monitor our customers' needs and look for the right expertise to cater to those needs. This way, we want to be able to offer an end-to-end and integrated solution, regardless of the question. In our conversations with Burst, it quickly became clear that there is an excellent fit in terms of vision, content and culture. Hans Maltha is not only a strong entrepreneur, but also a professional and - equally important - a pleasant person. We are happy with all the new talent joining our mission. For Burst, Intracto Group means an opportunity to do even more for their existing and new customers on a larger scale".

COVID-19 provides a crash course on digitisation

The future promises to be even more exciting. COVID-19 has shown that companies that did their digital homework have taken a strong lead.

Pieter Janssens, CEO Intracto Group: "We see a clear trend that customers are increasingly opting for a full-service proposition with one reliable partner. It gives them the opportunity to make a profit in terms of traction and efficiency."

Intracto Group, therefore, wants to enable companies to (further) distinguish themselves. From advice to implementation in the areas of strategy, creation, content, marketing and technology.

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.