Golf.nl app 2.0 makes golf accessible to everyone

Since 2016, the Royal Dutch Golf Federation (NGF) and blended agency iO have been working together to create a better and more inclusive digital golf experience.

As the Royal Dutch Golf Federation (NGF) and the blended agency iO firmly state, golf is for everyone. Since 2016, they have been working together to create a better and more inclusive digital golfing experience for every player—regardless of age, gender, or skill level. Version 2.0 of the Golf.nl app, which has more than 130,000 monthly users, is a significant step in this mission.

The challenges: ageing and skewed gender balance 

How do you lower the barrier to starting golf for a broad and young target group and make the game even more fun for experienced players? The NGF and iO are tackling these challenges with new and innovative extensions of the existing Golf.nl app. The new features are part of a multi-year plan drawn up after thorough research among 5,000 app users. 

Danielle Wallet, General Director of Operations at NGF: 

A balanced golfing population is an important focus for golf as a sustainable sport. That’s why we are working daily to attract more women and younger people to play golf. Accessibility is key, and digitisation is an essential part of this. With the Golf.nl app, we are delivering relevant services to every golfer to increase their enjoyment of the game. Now that the app is also available to novice golfers and to players who are not yet members of a club, we are taking the next important step towards making golf more accessible.” 

Wish becomes a reality: access for all 

Want to quickly book a tee time, check your golf friends’ results, view their photos and share some of your own rounds? The new version of the Golf.nl app makes it all possible. However, the most significant change is that the app is now available to those not yet a golf club member. In the app, beginners will find information, inspiration, and guidance to discover the sport at their own pace, which aligns with the NGF's largest awareness campaign ever: 'Welcome to the Club. ​ ​ 

Max Doomernik, Product Owner at iO: 

“With the latest developments in the Golf.nl app, we added an important digital touchpoint to the customer journey of novice golfers. We are lowering the barrier and are making golf more accessible to everyone. A fantastic milestone that is completely in line with the strategic focus of the NGF.” ​ ​ 

A promising future for golf ​ 

More than 2.500 users who are not yet club members are already using the app - an important step towards greater acceptance of golf in the Netherlands. The NGF and iO continue to improve the Golf.nl app with this goal in mind, making golf accessible to everyone.


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com


About NGF
 

The Royal Dutch Golf Federation (NGF) has been the voice of amateur golfers in the Netherlands since 1913. The federation is committed to making the sport even more attractive for novice and advanced players. More gaming experience and everything you need to get better are the credo. ngf.nl

Media

Contact

Share

Latest stories

Website preview
TotalEnergies Power & Gas chooses iO as digital marketing partner
Major energy player in Belgian market counts on iO for sustainable digital growth.
press.iodigital.com
Website preview
Umbraco awards iO's Jeroen Breuer the Most Valuable Person title for the sixth time
Leading digital agency iO celebrates the recognition of Jeroen Breuer, senior software developer, who has received the esteemed title of Umbraco’s Most Valuable Person (MVP) for the sixth time. Umbraco is a user-friendly open-source content management system.
press.iodigital.com
Website preview
iO launches third season of Table Talks: exclusive roundtables
iO announces the launch of the third season of Table Talks with the theme "Experience is Everything."
press.iodigital.com

About iO

iO is one of Europe's top leading digital agencies. Founded in 2005. Home of ambitious people, organisations and brands.

The agency delivers marketing that performs, content that connects, and digital platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations. With over 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, iO serves clients both locally and internationally.

iO partners with brands including Audi, Brussels Airport, Efteling, Eneco, Fiberklaar, and Husqvarna to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com