Due to popular demand: iO brings AI for Business to Brussels on 15 September

Following three sold-out editions in Antwerp, Herentals and Ghent, iO is bringing an additional edition of CTRL+SHIFT Live — AI for Business to Brussels on 15 September. The hands-on event, designed for business leaders looking to move from AI experimentation to lasting business impact, has been added in response to strong market demand.

The three June editions each attracted a full house of business leaders, marketing directors and technology executives looking for practical answers to today's most pressing AI question: how do you implement AI in a sustainable way that delivers real value for your organisation?

"Almost every company is working with AI today. But what does it actually deliver? Those who start with the question 'What can we do with AI?' instead of 'What business problem are we trying to solve?' often end up buying tools that never get implemented and launching pilot projects that never scale. That's exactly where we want to make a difference on 15 September in Brussels."— Pieter Janssens, Founder & CEO, iO

During the event, iO will explore five concrete strategic shifts that help organisations overcome the key barriers to AI-driven value creation. Rather than abstract vision statements, attendees will leave with practical insights and actionable guidance for moving from experimentation to implementation.

Registration for AI for Business is now open at https://aiforbusiness.iodigital.com.

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For interview requests or additional information, please contact:

Roel Van Aelst

Roel Van Aelst

Strategic Partnership Director, Media & PR, iO

 

 

 

 

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iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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