Dirk van den Bosch joins iO as Country Director for the Netherlands 

iO strengthens market position and accelerates growth with new top appointment in the Netherlands. 

Blended agency iO is proud to announce the appointment of Dirk van den Bosch as Country Director for the Netherlands. This marks an important moment in iO's growth strategy. 

With extensive experience in the digital sector, including as Managing Partner at Newcraft and CEO at Publicis One, Dirk van den Bosch brings a wealth of knowledge and expertise that is crucial for iO’s growth in the Netherlands. 

Dirk van den Bosch on his new position:

"I am very excited to join iO, where strategy, data, creativity and technology come together. I look forward to supporting our clients with their digital transformation and getting the best commercial results from their channels." ​ 

Pieter Janssens, CEO of iO, adds:

"Dirk's extensive experience in the digital industry brings a lot of added value to iO. Dirk brings a lot of expertise and has overseen several successful agency transformations. His leadership will accelerate our growth in the Netherlands."  

With over 2.000 experts across five countries, iO is a leading player in helping companies achieve tangible results and seamless customer experiences. With Dirk van den Bosch at the helm in the Netherlands, iO underlines their commitment to supporting brands, organisations, and governments with digital transformation. 


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

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Dirk van den Bosch, Country Director - The Netherlands, iO

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iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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