Digital For Youth and iO join forces to bridge the digital divide
Together towards digital inclusion for all young people
At iO, they know one thing for sure: digital inclusion is more important than ever. That is why the blended agency is joining forces with Digital For Youth, an organisation that helps young people in poverty to access laptops and digital skills. Together, they will ensure that no one is left behind in this rapidly digitising world.
Digital For Youth is committed to giving young people access to technology and the necessary skills. Because no laptop means no homework. And when you lack digital knowledge, you have no chance in the future jobs market. Thanks to their hard work, thousands of young people are already participating in a society where digital is becoming increasingly important.
Free awareness-raising publicity
To put the collaboration in the spotlight, iO developed an audio ad that will soon be heard in the popular podcast De 7. This ad calls on podcast listeners to do their bit for a digital future for everyone. In addition, the agency is launching a powerful advertisement for publication in De Tijd on 24 January – the International Day of Education, together with Digital For Youth. The goal is to make as many people aware of the importance of digital inclusion as possible.
Experience for everyone
"At iO, we believe that everyone has the right to a fair chance to gain digital experience," says Roel Van Aelst, Marketing & Communication Director at iO. "Young people are our future, but without digital access, that future will be much less rosy. In collaboration with Digital For Youth, we want to demonstrate that things can be done differently. And they have to be."
This is only the beginning
iO is proud of this collaboration, but it doesn't stop there. With this initiative, the company reinforces its mission: to make modern technology and digital experiences accessible to everyone. And to create opportunities that make a real difference. Because a digital future is best built together.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Digital For Youth
Digital For Youth is a Belgian NGO that supports young people in their digital development by providing access to technology and education. The goal is to give young people the skills and opportunities they need in a digital world. digitalforyouth.be
Media
iO_CSR_Digital For Youth
MP3 886 KB
CREDITS:
Agency: iO
Marketing & Communication Director: Roel Van Aelst
Executive Creative Director: Sam De Win
Creative Team: Sam De Win, Ivan Moons
Sound Studio: Raygun
