Charging with an unforgettable view, with Q8 and iO

Q8 is more than just a petrol station, and now they’re re-emphasising their position as a fully-fledged mobility partner on the radio and online because with the Q8 electric card you can charge in (almost) the entire Benelux.

Antwerp, 19 September In a new radio campaign, iO and Q8 deliver one beautiful vista after another, because this campaign elevates charging your electric car to the status of a wonderful moment of me-time, with stunning views of the most beautiful places that the Benelux has to offer.

After all, the Q8 electric card means you can charge in 99% of the charging stations across the Benelux. This isn’t just at Q8 stations, it’s at partner charging stations too. Charging has never been so beautiful. Your Q8 electric card gives you peace of mind, because you are safe in the knowledge that you can charge all the way from the north coast of the Netherlands to the furthermost tip of Luxembourg. So you can keep going -again and again- with Q8.

Q8 electric: always fully charged
Q8 electric: always fully charged

iO and Q8 are also launching the new electric website in tandem with the radio campaign. Q8 are securing their position as a trusted mobility partner for everyone who already drives electric, and for people that are thinking about switching to electric driving. The content focuses on helping people throughout the 'electric' process. Ranging from 'what’s involved in electric driving?' to 'what does electric driving cost?'. The Q8 electric card is for B2C and B2B customers, united by one goal: to stimulate applications for the Q8 electric card.

iO took care of the content, UX & UI. To increase uptake in people interested in driving electric, this content is in the always-on-performance part of Q8’s online presence that’s also managed by iO.


  • Client: Q8
  • Contacts: Joke Sterckx, Jeroen Beckstedde & Brieuc De Breuck
  • Agency: iO
  • Account Team: Stephanie Katic, Ena Stevens, Gertjan Verbruggen
  • Creative Direction: Sam De Win
  • Creation: Wouter Huyghe
  • Radio Production Company: Raygun


Q8 electric: altijd opgeladen

PDF - 11 Mb

radio commercials

ZIP - 15 Mb



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO



About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.