Camiel Baltussen is Commercial Director at iO in the Netherlands

iO expands management team in the Netherlands.

Blended agency iO has appointed Camiel Baltussen as Commercial Director for all campuses in the Netherlands, effective immediately. For Baltussen, the new role is the natural progression from his time as Commercial Director at iO Campus Eindhoven.

12 years of experience at iO

With extensive experience in commercial positions at various organisations, Baltussen joined iO as Head of Sales & Marketing at Campus Eindhoven. In 2021 he took on the role of Commercial Director, and now the time is right for the next step: he takes the commercial leadership of the iO in the Netherlands. 

Focus on building meaningful partnerships

As Commercial Director, Baltussen works closely with Country Director Maarten Voermans. With an abundance of experience in the sector, an extensive network, and solid commercial instincts, he says he is excited to take on this new challenge within iO.

"Our ambition is to develop our position as market leaders in the Netherlands in the coming years. We’ll do this by building meaningful partnerships with our clients and achieving strong results," says Baltussen.
"This is an important step in the evolution of iO as a blended agency. We are uniting our locally anchored campus approach with the in-depth knowledge our talents have across every discipline. Camiel’s appointment underlines our commitment to serving our clients in the Netherlands in the best possible way," adds Voermans.

About iO

iO is a blended agency. We help clients such as Audi, Worldline, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.

iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.
iodigital.com

Media

Camiel Baltussen - Commercial Director iO The Netherlands

Contact

Share

Latest stories

Website preview
iO welcomes Jerry Hamal as Country Director for Belgium
iO, the leading digital agency, welcomes Jerry Hamal as the new Country Director for Belgium. He's trading his MD role at Randstad Digital Belgium for an exciting new challenge at iO. With his extensive experience at the intersection of marketing, communications, digital and technology, he strengthens the organisation at a time when iO is fully committed to further growth in talent, customer experience and AI.
press.iodigital.com
Website preview
iO launches Bonzai: an AI platform that turns uncontrolled adoption into structured business value
"Many organisations today find themselves in a paradox: everyone is using AI, but no one truly has a grip on it,” says Pieter Janssens, CEO at iO. “With Bonzai, we’re making AI manageable, scalable and secure.”
press.iodigital.com
Website preview
Research reveals LLM traffic accounts for less than 0.5% of organic search
New research done by iO analyzing traffic data from 1,400 clients reveals that Large Language Models (LLMs) contribute only between 0,4 and 0,5% of total organic traffic. The research challenges the growing trend of brands pivoting their entire search strategy toward optimizing for AI tools like ChatGPT, Perplexity, and Microsoft Copilot.
press.iodigital.com

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com