Camiel Baltussen is Commercial Director at iO in the Netherlands

iO expands management team in the Netherlands.

Blended agency iO has appointed Camiel Baltussen as Commercial Director for all campuses in the Netherlands, effective immediately. For Baltussen, the new role is the natural progression from his time as Commercial Director at iO Campus Eindhoven.

12 years of experience at iO

With extensive experience in commercial positions at various organisations, Baltussen joined iO as Head of Sales & Marketing at Campus Eindhoven. In 2021 he took on the role of Commercial Director, and now the time is right for the next step: he takes the commercial leadership of the iO in the Netherlands. 

Focus on building meaningful partnerships

As Commercial Director, Baltussen works closely with Country Director Maarten Voermans. With an abundance of experience in the sector, an extensive network, and solid commercial instincts, he says he is excited to take on this new challenge within iO.

"Our ambition is to develop our position as market leaders in the Netherlands in the coming years. We’ll do this by building meaningful partnerships with our clients and achieving strong results," says Baltussen.
"This is an important step in the evolution of iO as a blended agency. We are uniting our locally anchored campus approach with the in-depth knowledge our talents have across every discipline. Camiel’s appointment underlines our commitment to serving our clients in the Netherlands in the best possible way," adds Voermans.

About iO

iO is a blended agency. We help clients such as Audi, Worldline, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.

iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.


Camiel Baltussen - Commercial Director iO The Netherlands


Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.