Brussels Airport Company and iO create the ultimate traveller experience
New app guides travellers seamlessly from doorstep to gate.
June 26, 2024
Brussels Airport Company and its strategic partner iO share one mission: to provide the 22.2 million people who use the airport annually with unparalleled travel experience. That’s why Brussels Airport Company launched a new app that seamlessly guides travellers from home to the gate and helps visitors and users find their way. Blended agency iO was responsible for its development.
Brussels Airport Company aims to provide an exceptional customer experience to its airport users, from trip preparation to takeoff. To achieve this, Brussels Airport Company recently revamped its app in close collaboration with iO.
From packing to boarding
Each year, Brussels Airport welcomes approximately 22.2 million passengers travelling to 220 destinations worldwide, offered by 72 airlines. To smoothly guide business travellers and holidaymakers to and from their gates and allow them to enjoy what the airport has to offer along the way, Brussels Airport Company is expanding its digital ecosystem. For over 10 years, the organization has relied on its longstanding marketing and digital partner, the blended agency iO.
In close collaboration with the digital and strategic teams of Brussels Airport Company, iO developed an app that maximally assists travellers:
“In March of this year, we had only one goal in mind: to provide travellers with an app before summer that offers them carefree holiday and flying pleasure,” says Stijn Bonjean, Project leader at iO. “Not just today, but also tomorrow. So, we ensure that the app can be smoothly scaled up and expanded as travellers expect or need more features.”
Real-time interaction with the airport
This new app assists travellers flying to and from Brussels Airport in real time. Users can follow the airport's happenings and receive up-to-the-minute flight information. They can also look up flight details, check for potential traffic issues, find check-in counters and gate locations, discover information about lounges, restaurants, and current promotions in airport shops, and use a handy travel planner that guides them step by step. The app’s features and information will be expanded and fine-tuned further soon.
You can download the free Brussels Airport Company app from the App Store and Google Play Store.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Brussels Airport
Brussels Airport is one of the most important airports in Europe. In 2023, Brussels Airport welcomed 22.2 million passengers and transported 701,000 tonnes of cargo through the airport. Brussels Airport caters for the specific needs of business travellers and holidaymakers alike, on both intra-European and long haul flights. In 2024, the airport offers direct connections between Belgium and 220 destinations worldwide, with flights operated by 72 airlines. The airport also offers a leading cargo platform, specialised in the transport of pharmaceutical products, perishable goods, e-commerce and live animals. Brussels Airport is the most important pharmaceutical hub in Europe with the largest area of temperature-controlled warehouses. With its SHIFT 2027 strategy, launched in 2022, Brussels Airport Company intends to strengthen its position as a major European hub, accelerate its ambitious sustainability goals, e.g. through the European Green Deal project Stargate, and continue to diversify its activities by focusing on innovation and cooperation. Brussels Airport is the second most important economic engine in Belgium, good for 64,000 direct and indirect jobs and is owned and operated by Brussels Airport Company. The shareholders are a consortium of private investors (75%) and the Belgian State (25%). brusselsairport.be
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