Bas Derks new Creative Director at iO in Utrecht

Utrecht, 16 May 2022 - Bas Derks joins iO, end-to-end agency in Utrecht as Creative Director. Bas comes from the design agency Greenberry and previously worked at True Ideas, Ogilvy and BBDO. He will share the daily creative management of iO Campus Utrecht with Bart te Riele.

Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.

Bas Derks on why he chose iO:

I grew my skills in digital and matured them in advertising. From apps to advertisements and from websites to commercials. That’s why iO's end-to-end proposition fits me like a glove. As Creative Director, I want to create beautiful concepts with my colleagues and build on the creative signature of iO.

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. From strategy, creation & content, marketing and technology, iO works with clients to strengthen their brand, improve their digital systems and make sure that they can enjoy future-proof growth.


Bas Derks, Creative Director iO Campus Utrecht
Bas Derks, Creative Director iO Campus Utrecht


Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

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About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.