AXA partners with iO for marketplace strategy

Amsterdam, 14 September — iO Campus Amsterdam partners with AXA Bike Security. Initially, iO will help AXA develop an Amazon marketplace strategy, focusing on the French market.

In order to get to know the French market better, we will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France. The next step will be the creation of an AXA brand store that will expand the profile of the AXA brand in France. We’ll also make a start on the development of a marcom strategy specifically for the French market.

It's not just France, iO will also develop a marketplace strategy for AXA for the Dutch market focusing on creating a content structure for bol.com. This will be implemented on all existing AXA product pages on the bol.com platform.

Daniëlle Wolfs, Marketing Manager AXA Bike Security, explains why AXA chose iO: 

"In the open conversations we had with iO, the breadth of the agency’s knowledge really came to the fore. iO also shares their knowledge, so we can learn from them. We can’t wait to get started"

About AXA Bike Security
​AXA Bike Security is inextricably linked to cycling culture. For more than 115 years, AXA Bike Security has worked hard to protect cyclists and bicycles. As cycling fans, AXA Bike Security knows exactly what cyclists need to get on the road safely and confidently.

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and stimulate future-proof growth.

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