AXA partners with iO for marketplace strategy

iO will help AXA Bike Security develop an Amazon marketplace strategy

Amsterdam, 14 September — iO Campus Amsterdam partners with AXA Bike Security. Initially, iO will help AXA develop an Amazon marketplace strategy, focusing on the French market.

In order to get to know the French market better, we will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France. The next step will be the creation of an AXA brand store that will expand the profile of the AXA brand in France. We’ll also make a start on the development of a marcom strategy specifically for the French market.

It's not just France, iO will also develop a marketplace strategy for AXA for the Dutch market focusing on creating a content structure for bol.com. This will be implemented on all existing AXA product pages on the bol.com platform.

Daniëlle Wolfs, Marketing Manager AXA Bike Security, explains why AXA chose iO: 

"In the open conversations we had with iO, the breadth of the agency’s knowledge really came to the fore. iO also shares their knowledge, so we can learn from them. We can’t wait to get started"

 

About AXA Bike Security
AXA Bike Security is inextricably linked to cycling culture. For more than 115 years, AXA Bike Security has worked hard to protect cyclists and bicycles. As cycling fans, AXA Bike Security knows exactly what cyclists need to get on the road safely and confidently.

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and stimulate future-proof growth.


Media

AXA Bike Security
AXA Bike Security

Contact

Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

Charles Borremans

Charles Borremans

Lead Communications (Campus Amsterdam), iO

 

 

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.