Amnesty International calls attention to human rights violations in the Democratic Republic of Congo

Blended agency iO takes part in a powerful awareness campaign

In collaboration with blended agency iO, Amnesty International is drawing attention to the human rights violations resulting from the expansion of copper and cobalt mines in Kolwezi, located in the southern part of the Democratic Republic of Congo (DRC).

Residents of the DRC are paying a high price for the global demand for copper and cobalt: they are forced to leave their homes, their properties are illegally destroyed, and they fall victim to physical violence. Every day, there are casualties in the mining of these minerals in a country plagued by armed conflicts and still suffering the effects of colonial atrocities.

To reinforce this protest, iO developed a powerful advertising campaign and accompanying social media strategy. The title, 'A fierce battle rages behind the scenes,' leaves nothing to the imagination.

Amnesty International calls on the DRC government to immediately end the forced evictions in Kolwezi, to stop the human rights violations, and to prioritize people over profit. 

Client: ​ Amnesty International België Vlaanderen
Contact: Eleni Verschaeve, Jan Pollet
Agency: iO
Executive Creative Director: Sam De Win
Creative Team: Sam De Win, Ivan Moons
Account Manager: Ena Stevens
Strategy: Frank Cuypers
Design: Quentin Baes


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

Media

Website preview
Amnesty International - DRC campaign
Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
Vimeo

Contact

Sam De Win

Sam De Win

Executive Creative Director, iO

Share

Latest stories

Website preview
iO predicts organic search traffic to plummet 50% by 2028 as AI transforms customer behavior
Gartner research supports iO's assessment that generative AI will dramatically reshape how customers find information — businesses must act now to stay relevant.
press.iodigital.com
Website preview
VfPf chooses iO as strategic technology partner
Vervangingsfonds/Participatiefonds (VfPf) has selected iO as their strategic technology partner for the next eight years.
press.iodigital.com
Website preview
Content at Scale takes center stage at 13th Content Marketing & Web Editing Congress
On Thursday 20 November 2025, iO will host the 13th Content Marketing & Web Editorial Congress at Jaarbeurs Utrecht.
press.iodigital.com

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com