Amnesty International calls attention to human rights violations in the Democratic Republic of Congo

Blended agency iO takes part in a powerful awareness campaign

September 13, 2024

In collaboration with blended agency iO, Amnesty International is drawing attention to the human rights violations resulting from the expansion of copper and cobalt mines in Kolwezi, located in the southern part of the Democratic Republic of Congo (DRC).

Residents of the DRC are paying a high price for the global demand for copper and cobalt: they are forced to leave their homes, their properties are illegally destroyed, and they fall victim to physical violence. Every day, there are casualties in the mining of these minerals in a country plagued by armed conflicts and still suffering the effects of colonial atrocities.

To reinforce this protest, iO developed a powerful advertising campaign and accompanying social media strategy. The title, 'A fierce battle rages behind the scenes,' leaves nothing to the imagination.

Amnesty International calls on the DRC government to immediately end the forced evictions in Kolwezi, to stop the human rights violations, and to prioritize people over profit.

Client: Amnesty International België Vlaanderen
Contact: Eleni Verschaeve, Jan Pollet
Agency: iO
Executive Creative Director: Sam De Win
Creative Team: Sam De Win, Ivan Moons
Account Manager: Ena Stevens
Strategy: Frank Cuypers
Design: Quentin Baes

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com