AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
In preparation, iO’s digital marketing experts optimised the campaign’s flows on and between the web pages, email campaigns and mobile apps.
September 18, 2023
AkzoNobel delights the market by announcing their annual Colour of the Year. Inspiring new trends with colour palettes that transform how a space feels. Once again, this year, iO has supported this wonderful project with marketing expertise. No small task, with beautiful results.
Michel Claassens - Global Director Digital Solutions at AkzoNobel
“Launching the Colour of the Year campaign live worldwide is an enormously complex task. The global go-live was managed with military precision, with the iO team being the linchpin in a complex and diverse stakeholder landscape with key players and customers spread all over the world. Partly by acting as an extension of the organisation, iO has delivered a fantastic campaign.”
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After extensive preparation, AkzoNobel and iO launched the digital campaign for the Colour of the Year 2024: Sweet Embrace™ worldwide. In preparation, iO’s digital marketing experts optimised the campaign’s flows on and between the web pages, email campaigns and mobile apps. This resulted in more than 300 web pages, supported by 100 emails and 12 mobile notification campaigns running from China to the Netherlands to Brazil. Bringing the Colour of the Year, Sweet Embrace™, and 30 supporting colours in 3 palettes to the consumer and professional market. A lot of work for the dedicated team from iO team that went all out in direct cooperation with the AkzoNobel for six months.
Maarten van Haperen – Digital Delivery Manager at iO
"I am proud that our digital experts are once again working with AkzoNobel to enable a campaign that has such an impact for AkzoNobel. We have delivered some great results, and it is exciting to know that hundreds of thousands of people worldwide see our team’s work. Hats off them.”
The different touch points align with the feeling that AkzoNobel's Sweet Embrace™ evokes: a feeling of warmth and security that spreads throughout the house. The pastel pink hue, inspired by soft feathers and evening clouds, is perfect for creating the calm and welcoming spaces many crave.
The email campaigns direct users to the online pages where high-resolution images show how the colour can be used with different palettes and where testers can be purchased. With the mobile push notifications, users are invited to use AkzoNobel's Visualiser app, allowing them to play with paint ideas in their homes.
About iO
iO is a blended agency. We help clients such as Audi, Worldline, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.
iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About AkzoNobel
AkzoNobel's brands are a household name in the paint market. For more than 200 years they have pioneered a world full of possibilities for perfect finishes. Chances are, you are never far away from their sustainable and innovative products. With a portfolio of leading brands – including Flexa, Levis, Sikkens, Trimetal, Polyfilla and Xyladecor – they have loyal customers around the world.
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