11.11.11 chooses iO as digital partner
iO emerged as the victor in a recent digital pitch for 11.11.11, and thus is now a digital partner of the umbrella organisation for international solidarity.
A new front-end, not a complete rebuild
11.11.11 were looking for a completely new website in the tender. Based on technological and strategic considerations, iO made a counter-proposal: updating the website to Drupal 10, designing a new information architecture, and developing a new front-end. A proposal that was well received.
"Sometimes you just have to take the leap and go for a brand new website. But when the underlying technology is up-to-date, you can save both time and money with a smart update. This upgrade removes the need for all existing content to go through a heavy migration process. We will get to that, if necessary, as the project develops," says Tom Van Mierlo, Strategy Director at iO.
Blended expertise is the key to success
For this project, iO brings together various areas of expertise in a dedicated 'blended' team to make the project a success. That team works seamlessly with a project team on the client's side. iO's technology and strategy teams aren't the only ones excited about the collaboration. 11.11.11 responded positively:
"During the pitch, it was obvious that iO had the necessary quality and depth. We look forward to working with iO to write the next digital chapter of 11.11.11," says Katrien Heughebaert, Director Marketing, Communication & Fundraising at 11.11.11.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creation. With 'experience is everything' as our mantra, we help our clients to offer their target audience rich and relevant brand experiences. We have already helped respected organisations such as Amnesty International, Médecins Sans Frontières, Plan International, and Unicef grow.
iO was founded in 2005 and operates locally and internationally on behalf of companies, organisations, and governments from our various campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. www.iodigital.com
About 11.11.11
11.11.11 is the umbrella organisation for international solidarity that wants to eradicate exploitation. Everyone – everywhere in the world - has the right to a life with dignity. To bring about real change, power and resources need to be distributed more fairly. They therefore turn their gaze to the world and question the current system. A just world for people and nature is possible if we work together. 11.11.11 brings people, groups and organisations together to make that change happen. Because together we are stronger than we are alone. 11.11.11. Strength in numbers. https://11.be
