Manna boosts brand awareness with a wink  

iO's creative campaign gives the sauce manufacturer a friendly 'face'

Belgian sauce manufacturer Manna is refreshing its packaging and has asked iO to bring this to people's attention creatively. As a long-term partner, the blended agency has developed a brand campaign with a playful twist to increase brand awareness. 

Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. ​ 

"More than highlighting the new product labels, we wanted the campaign to raise brand awareness. Thanks to iO's creative concept and media planning, we are confident that it will make Manna an even stronger Belgian brand, known and trusted by many." - Philippe Deben, Marketing Manager at Manna. ​ 

Creating a tasty, top-of-mind brand experience 

The hybrid campaign was launched last week and appears on relevant media through television commercials, out-of-home initiatives on campuses, online videos, and social media posts. 

Under the well-known tagline 'Relax, pour sauce over it,' it playfully focuses on self-acceptance. The message is, 'As long as you feel good.' Just like the Manna sauces, which remain delicious – regardless of their looks. This way, iO increases brand awareness and puts Manna at the top of consumers' shopping lists. 

Together for ten years, blending the coolest brand ​ 

Manna and blended agency iO have worked together for over a decade across the entire marketing spectrum. Because iO knows Manna as a brand and business inside out, the blended agency has successfully increased consumers' love for the brand in recent years. 

"With the well-received campaigns and posts for Manna, we consciously tap into current events, always with a wink. And it pays off: people now choose the brand more consciously, which they might have bought before but didn't perceive as a beloved personality," says Nico Goossens, Senior Art & Design Director at iO. 


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

 

About Manna 

What started in 1935 as a brilliant idea to pickle herring has grown into a well-known sauce manufacturer. A family-owned business, Manna produces a wide range of hot and cold sauces and has even developed a patented system for easy and hygienic sauce distribution (Slotts). The sauce connoisseur not only distributes sauces in Belgium but also exports them to the rest of the world. manna.be

 

Media

NL campaign (15sec)

OOH posters

Contact

Share

Latest stories

Website preview
TotalEnergies Power & Gas chooses iO as digital marketing partner
Major energy player in Belgian market counts on iO for sustainable digital growth.
press.iodigital.com
Website preview
Umbraco awards iO's Jeroen Breuer the Most Valuable Person title for the sixth time
Leading digital agency iO celebrates the recognition of Jeroen Breuer, senior software developer, who has received the esteemed title of Umbraco’s Most Valuable Person (MVP) for the sixth time. Umbraco is a user-friendly open-source content management system.
press.iodigital.com
Website preview
iO launches third season of Table Talks: exclusive roundtables
iO announces the launch of the third season of Table Talks with the theme "Experience is Everything."
press.iodigital.com

About iO

iO is one of Europe's top leading digital agencies. Founded in 2005. Home of ambitious people, organisations and brands.

The agency delivers marketing that performs, content that connects, and digital platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations. With over 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, iO serves clients both locally and internationally.

iO partners with brands including Audi, Brussels Airport, Efteling, Eneco, Fiberklaar, and Husqvarna to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com