iO appoints former Toyota & Lexus CMO as Business Line Director Marketing & Communication in Belgium

With 20+ years' experience at leading brands, Vincent Thilmany strengthens iO's ambition to help growth-driven brands navigate the future

January 18, 2026

Leading digital agency iO has appointed Vincent Thilmany as Business Line Director Marketing & Communication in Belgium. Vincent will lead 200 experts across marketing, communications, digital, and customer experience with one mission: to create real value for organisations in markets where customer expectations change faster than businesses can keep up.

Vincent Thilmany knows the challenges major brands face, both inside and out. As CMO at Toyota & Lexus Belux, he led the transformation that took the brand from 14th to 6th position in Belgium. Before that, he advised brands on CX and marketing at Capgemini Invent. This combination of marketing leadership and strategic advisory experience gives him a complete understanding of what businesses and organisations need to grow.

“I’ve seen how the gap between customer expectations and delivery keeps widening, between technology and marketing, accelerated by the emergence of AI," says Vincent Thilmany. “I joined iO because I believe it is uniquely positioned to help brands close that gap through strategy, marketing expertise, technology capabilities and disciplined execution. I’m excited to build that impact together.”

Proven marketing leadership to drive business impact

In 2026, successful businesses are those that anticipate and respond to customer needs faster than their competitors—turning customer insights into competitive advantage. Vincent's experience running marketing operations at scale gives him practical insight into what businesses need to stay competitive. His background spans the full marketing technology stack, from MarTech and CRM to analytics and AI implementation, with brand building and measurable business impact as guiding principles.

"Vincent brings proven marketing leadership from brands like Toyota & Lexus Belux, Orange Belgium, Capgemini Invent, and AXA Belgium," says Bas Jespers, Country Director of iO Belgium. "He knows how to lead multi-disciplinary teams across the full marketing spectrum. That strengthens our team and amplifies the impact we deliver for our clients.”

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences. iodigital.com