iO breaks new ground in Denmark with Peytz & Co acquisition

End-to-end agency iO is entering the Danish market with its acquisition of Peytz & Co, a market-leading digital agency. This emphasises iO’s commitment to investing in the Nordics.

Copenhagen, 8 September 2022 — iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s leading digital agencies. After an ambitious buy-and-build journey in the Benelux, the time is right to double down on our investments in the Nordics, says CEO Pieter Janssens.

Danish full-service pioneer

Peytz & Co is a market-leading digital agency, highly specialised in creating tailor-made, reliable, and efficient development solutions for well-established Danish brands. The client portfolio includes, among others, Fitness World, Chr. Hansen Holding A/S, and the Danish Meteorological Institute. Peytz & Co, with a turnover of €10.3 million, is a catalyst for iO’s further Nordic growth, bringing an influx of 100+ digital experts to the agency.

Laust Jørgensen, CEO at Peytz & Co:

“Peytz & Co and iO share the same mission: to advance digitally together, with clients and society, creating future-proof solutions. We’re looking forward to being a part of the Nordic expansion.”
Laust Jørgensen, CEO Peytz & Co; Henrik Segergren, Growth Director, iO Nordics
Laust Jørgensen, CEO Peytz & Co; Henrik Segergren, Growth Director, iO Nordics

Fuelling iO’s buy-and-build strategy in the Nordics

There’s no doubt that iO will continue to grow in the Nordics. This ambition is highlighted by Peytz & Co being the agency's third acquisition in the region in under twelve months. Earlier this year, two trailblazing Swedish agencies — Stendahls and Awave — also joined iO.

iO carefully selects markets with a high degree of digital adoption. This makes Nordics a high-potential market where the agency’s end-to-end offer can create real added value, for organisations and consumers alike. Denmark specifically is a country rich in digital and creative expertise.

Henrik Segergren, Growth Director at iO Nordics, comments:

“Stendahls was iO’s first acquisition in the Nordics, and to be joined by a great agency like Peytz & Co is proof that the latest chapter of iO’s story is in full effect – right here.”

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and ensure future-proof growth.


Brian Hirman

Brian Hirman

Director M&A, iO


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About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.