iO accelerates in the Nordics – Triggerfish is the second agency to join iO in the last month

Stockholm-based Triggerfish is an established digital agency, founded in 1999.

Herentals, 29 September – End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.

iO, an agency that brings together strategy, creation, content, marketing, and technology, has grown rapidly in the Benelux in recent years, and their growth ambitions in the Nordic markets are clear with the recent acquisitions of Stendahls, Awave, and Peytz & Co and now Triggerfish. 

“We’ve had many great meetings in the Nordics during the spring and are now seeing the results of our work. Peytz & Co and Triggerfish joining is just the beginning of our Nordic journey”, says Pieter Janssens, CEO of iO.

Experts in their field

Stockholm-based Triggerfish is an established digital agency, founded in 1999. With 44 employees, the WordPress specialist’s offer includes analysis, strategy, design, web development and project management. 

“Triggerfish are experts in the WordPress field, and the knowledge they bring to iO will be very valuable. Our clients and our colleagues will benefit from the addition of another level of expertise to our extensive digital offering. Triggerfish has team spirit and ambition ingrained in its DNA, just like we do.”, says Brian Hirman, Director M&A at iO.
Henrik Segergren, Ann-Sofi Nääs, Jakob Pernvik
Henrik Segergren, Ann-Sofi Nääs, Jakob Pernvik

“When we met Pieter, Brian and Henrik, we instantly felt that Triggerfish and iO shared the same values and saw a range of future cooperation opportunities. With iO, we can give our customers a broader and more specific offer at the same time. That was one of the reasons why we look forward to being part of iO and the shared journey ahead”, says Jakob Pernvik CEO at Triggerfish. ​ 

Extremely high ambitions

Triggerfish has been around for over 20 years, and they have taken a broader approach to their customers' digital presence.

“We have extremely high ambitions internally. We became part of iO to shift gears and create the best opportunities for our employees, customers and partners”, says Ann-Sofi Nääs, Agency Manager at Triggerfish.

About Triggerfish

Triggerfish is a digital agency in Stockholm that offers services in WordPress, analysis, strategy, design, and brand development. They currently have 44 employees within the company and work with clients such as WWF, Vasakronan, Naturskyddsföreningen, Orkla, Samtrans, and Godel.

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and ensure future-proof growth.


Brian Hirman

Brian Hirman

Director M&A, iO


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About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.