Opinions & Reports

Opinions and reports

Research reveals LLM traffic accounts for less than 0.5% of organic search
Opinions & Reports

Research reveals LLM traffic accounts for less than 0.5% of organic search

CTRL+SHIFT: four strategic shifts for market leadership in 2026
Opinions & Reports

CTRL+SHIFT: four strategic shifts for market leadership in 2026

iO predicts organic search traffic to plummet 50% by 2028 as AI transforms customer behaviour
Opinions & Reports

iO predicts organic search traffic to plummet 50% by 2028 as AI transforms customer behaviour

Too few companies realise that digital accessibility is a necessity not an obligation
Opinions & Reports

Too few companies realise that digital accessibility is a necessity not an obligation

Research by blended agency iO reveals opportunities for local growth 
Opinions & Reports

Research by blended agency iO reveals opportunities for local growth 

4 out of 10 Belgians are digitally vulnerable 
Opinions & Reports

4 out of 10 Belgians are digitally vulnerable 

iO study: majority of retail chains missing out on local SEO benefits 
Opinions & Reports

iO study: majority of retail chains missing out on local SEO benefits 

AI without measurable impact? Nothing more than an empty gimmick for your business 
Opinions & Reports

AI without measurable impact? Nothing more than an empty gimmick for your business 

About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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