Doyen Auto: on the path to an ambitious digital transformation with iO
Doyen Auto and blended agency iO joined forces to develop a new digital architecture.
March 13, 2024
With the platform set to launch in April, Doyen Auto lays the foundation for a digital environment that will host and connect their brand sites.
Doyen Auto, a European auto parts distributor, enlisted iO as its digital partner last year to optimize its online presence, digital customer experience, and visibility.
Ecosystem for diverse groups and objectives
The iO agency, boasting the largest Drupal team in the Benelux region with over 130 experts, gladly took on this challenge. A dedicated team of digital strategists, UX designers, and developers embraced a Drupal-based architecture. This forms the backbone of an enhanced and scalable ecosystem that integrates and connects multiple platforms. The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers.
Digital ecosystem strengthens market position
The ecosystem will help disseminate the new unified brand identity of the Doyen Auto group to target markets and increase visibility. To further strengthen the connection between Doyen Auto and its target audience, iO also provides its expertise in digital marketing: a dedicated team takes charge of Doyen Auto's always-on communication - from strategy and content creation to community management, performance campaign management, and reporting.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Doyen Auto
Doyen Auto is part of Parts Holding Europe, a key player in the automotive sector in France, Belgium, Luxembourg, and the Netherlands. The group specializes in the distribution of auto parts and brand-independent vehicle repairs. Doyen Auto supplies parts and services to professionals in the independent aftermarket and aims to bridge the gap between manufacturers and end consumers. doyen-auto.com
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